Stellantis Mexico to Launch 16 Models in 2023
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Stellantis Mexico to Launch 16 Models in 2023

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Rodrigo Andrade By Rodrigo Andrade | Journalist & Industry Analyst - Thu, 12/08/2022 - 12:56

Stellantis Mexico has an ambitious plan for 2023, as it seeks to gain a larger market share in the country. Its aggressive strategy includes the release of 16 new vehicle models and cover the multi-purpose segment, as it is one of the most demanded by Mexican consumers. 

Next year will be key for the future of the brand, said Carlos Zarlenga, CEO, Stellantis Mexico, as reported by El Economista. The company expects a double-digit growth in sales and is also celebrating its 85th anniversary. “We are going to celebrate 85 years with 16 new releases,” including the Jeep Wrangler and the electric Jeep Grand Cherokee, said Zarlenga. 

The automotive company plans to increase its sales by 75 percent in 4Q22, when compared to the same period last year, by expanding into the SUV segment. "We are going to have a product for every segment of SUV's, from entry-level to luxury products, plus commercial," said Carlos Quezada, Commercial Vice President, Stellantis. 

The industry is facing one of its largest transformations in history, as electromobility seems to be the unified response to the demand for a more sustainable path. Stellantis Mexico is betting on this shift and introducing the Peugeot e-Partner and the electric Jeep Grand Cherokee. It will also launch the new Fiat 500e in North America in 1Q24, according to a press release published by the company.  

“We are ready for a time of change,” said Quezada, adding that the company expects a 190 percent increase in the pickup segment. 


On the 20th edition of CIIAM 2022, Zarlenga discussed the future of hybrid and EVs in Mexico, highlighting Mexico’s opportunity as one of the few countries with both a large domestic market and the manufacturing capacities to be a key exporter, as reported by MBN.

Photo by:   Lee

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