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Strength in Numbers

Sat, 09/01/2018 - 12:31

With a share of over 40 percent of total domestic sales, Japanese companies have become the undisputed leaders in Mexico's automotive market. Nissan alone contributes with almost 24 percent of overall sales and has remained unchallenged as the market's undisputed leader for the last nine years.
Quality, a strong product offering and world-class manufacturing standards have been key to the success of Japanese OEM in the country, but as new competition arrives from around the world, Japanese players will have to step up their game if they want to remain ahead of the competition.