Suppliers Adapt to Changing OEM DemandsBy Jan Hogewoning | Mon, 07/13/2020 - 05:00
The automotive sector is known for its rapid pace of innovation. At the same time, shifting consumer tastes have led to greater demand for personalized cars. As OEMs adapt their products, suppliers across the chain like Zanini Auto Group in Mexico must change with them. “The company must constantly adapt to the requirements of the changing styles of OEMs,” says Zanini Site Manager Luis Villalba.
One major emerging trend is the increasing use of sensors. Smart vehicles are becoming more and more popular, as reflected in the investments made by OEMs in the area of car intelligence. The most famous example is the autonomous car. To get there, OEMs are taking steps to build a car capable of knowing its position in its environment, using devices to adapt its own behavior to objects around it. An example is the lane assistant, which alerts the driver with a vibrating signal when the car veers out of its lane. Another is the automatic braking system, which is activated when a car comes in near proximity to another moving car or stationary object.
Zanini has responded to this trend with several innovative products. One is to build components which allow transmission of signals through them without causing interference. “In the case of metal, signals cannot pass at all or they pass incorrectly. Zanini’s chrome products are an alternative that allow optimal transmittance,” says Villalba. Placing the sensor inside the car also allows for better aesthetics. One example is the “radom” technology, which is often placed at the front of the car in the brand logo. Zanini´s radom tech can be placed behind the material that holds the logo. The company now has five clients that have adopted this product. “We foresee more growth in this area, as OEMs broaden the push for intelligent cars into more affordable segments,” says Villalba.