Toyota Launches Four New Variations of its Iconic CrownBy Sofía Garduño | Fri, 07/15/2022 - 16:41
Toyota launched an all-new Crown series that includes four models: the Crossover, the Sedan, the Sport and the Estate models. The first of these to enter the market, the Crossover, will be available in Japan by autumn 2022. This is the first time that the Crown series will be offered outside of Japan.
“This flagship has represented Japanese success and pride, bringing together Japan’s world-class technology and skilled workforce. The new Crown is full of these underlying strengths. That is why, with this series, we will once again take on the world. The new Crown will be available in approximately 40 countries and regions, with an expected annual sales volume of some 200,000 units,” said Akio Toyoda, President, Toyota.
The Sedan model is characterized for its new formal design, quality and comfort, making it well-suited as a chauffeured vehicle. The Estate, a mixed version of a station wagon and a highly functional SUV, has ample space as the rear seats fold to form a flat cargo area. The Crown Sport aims to offer a sporty driving experience due to its easy-to-drive packaging. “The Crown Sports offers both a stylish appearance and interior comfort and usability thanks to a new dedicated platform and larger-diameter tires,” said Toyoda.
The Crossover type, combining a sedan and a SUV, is equipped with advanced safety and driving support systems. It also offers a high-quality minimalist design and a newly developed platform. “Its driving performance, underpinned by a new hybrid system, marks an evolutionary advance, making it a sedan like no other,” said Toyoda.
To develop the four models at the same time Toyota worked with its in-house company system and the Toyota New Global Architecture (TNGA), an initiative that started in 2012 to improve vehicle performance. The TNGA developed platforms that have improved the drive and ride quality of the Crown series and powertrains, offering an enhanced driving experience and fuel efficiency. “TNGA has matured and evolved, enabling us to turn the Crown into a series,” said Hiroki Nakajima, President of Toyota’s in-house Mid-size Vehicle Company that oversees the new Crown’s development.
Toyota in Mexico
Toyota is celebrating 20 years of operations in the country, which is its 16th most important market. During these years, Toyota has produced 1.7 million vehicles and sold over 1.3 million units. It has a dealership network of 98 distributors and have over 11,000 direct and indirect employees. “Toyota will remain committed to its work in Mexico, growing both in sales and manufacturing operations,” said Luis Lozano, President, Toyota Motor de Mexico, to MBN.