Francisco Torrente Ibarguen
Director General and COO
Tecnacar de México
View from the Top

Understanding the Harmony Between Man and Machine

By Alejandro Enríquez | Wed, 01/01/2020 - 05:00

Q: What have been Tecnacar de México’s biggest achievements?

A: It has been five years since Tecnacar arrived in Mexico after a long-term analysis. The company comes from a group dedicated to tractor unit transport. When clients came to us looking for a technology-focused forklift solution, we knew it was the right moment to diversify our portfolio. 

Even though Tecnacar has been in the business for more than 40 years, building traditional and autonomous vehicles for material movement and transfer, we know we still have a long road ahead. After five years in Mexico, we are just reaping the benefits that specialized autonomous vehicles can bring to industrial operations. It will take some time until companies start adding these concepts to their budgets and move away from the traditional forklifts that rule the market today. 

Currently, our portfolio is 80 percent focused on the automotive industry. However, we have had successful cases in the tourism sector where our products are used to transport guests. We have no barriers and our equipment can meet any specification the client requires. Furthermore, our equipment provides additional advantages over internal combustion equipment in both operation and costs. We are looking forward to joining the mining and aerospace industries and we already have projects with the food and beverage industry, as well as the energy sector. 

Q: What is your recommendation for companies that are wary of trying new technologies and how do you ease their adoption process?

A: When talking about autonomous vehicles, the biggest challenge we face is understanding the harmony between man and machine. Clients need to understand that autonomous equipment is not here to replace workers. Our goal is the automation of processes and the development of people’s responsibility and abilities together with machines.

We are based in Aguascalientes but we have several projects across the country. To manage this, we have developed an internal salesforce that visits all the cities where there is a strong industrial presence. We also have a Latin American team with the same growth objectives we have in Mexico. We have found opportunity niches through strategic alliances. 

Q: How does Tecnacar help its clients to reduce costs and increase competitiveness? 

A: Every company is a world in itself. Thus, it is statistically complicated to say the result of using our products will always be the same because we need to understand each case. A simple comparison is that in Mexico, companies frequently use forklifts to load and unload material rather than stack it. This creates a delay in the process that could be avoided by using the appropriate equipment.  

Q: What opportunities and threats does the new USMCA pose to companies like Tecnacar?

A: China and the US have created uncertainty in the industry but the manufacturing and private industries are used to working and growing against the tide. It is part of our job to make sure everything goes well despite uncertainty. Sometimes expectations are not met and the goal you had gets blurred, but suddenly the client you thought would not buy wants something from you.

Alejandro Enríquez Alejandro Enríquez Journalist and Industry Analyst