UNESCO, CANIETI, and Microsoft Launch “Modelo México”

The United Nations Educational, Scientific, and Cultural Organization (UNESCO) and the National Chamber of the Electronics, Telecommunications, and Information Technologies Industry (CANIETI) are deploying the "Modelo México.” This Microsoft-sponsored initiative aims to train the national private sector in the ethical development and responsible use of AI systems, focusing on risk mitigation from the design phase.

The model follows the rapid adoption of this technology, particularly among Micro, Small, and Medium-sized Enterprises (MSMEs). "MSMEs are an economic base of Mexico and can be strengthened through various technologies," says Paola Cicero, Social and Human Sciences Officer, UNESCO in Mexico. "With Modelo México, we seek to ensure that if they incorporate AI systems, they can do so with greater security and confidence. AI is a reality, and the best approach is to unlock its benefits and reduce its risks for sustainable development."

The Modelo México launch is based on data revealing a significant gap between AI adoption and internal governance implementation within Mexican companies. A joint study by UNESCO and Microsoft indicates a clear intent to invest: 49% of MSMEs plan to invest in AI in the next 12 to 18 months, and 60% already have a defined AI strategy.

However, the UNESCO and Microsoft study also reveals that only 49% of these organizations have developed internal policies for AI regulation. This disparity presents operational, ethical, and compliance risks that could limit the technology's potential or create negative externalities.

Modelo México seeks to address this gap directly by providing a structured guide. The long-term objective is to facilitate a structural change in AI implementation, transitioning from the micro-enterprise level to the industrial sphere. It aims to strengthen responsible, inclusive, and sustainable technological development. These elements are key to building the necessary trust among developers, implementers, and end-users, consolidating an ecosystem that prioritizes ethical principles and human rights.

The initiative is structured as a methodology and practical tool designed for application by diverse organizational profiles, including both technical and non-technical personnel. Its conceptual and regulatory basis is the UNESCO Recommendation on the Ethics of AI, adapted to the Mexican context.

The model's central function is AI system risk assessment. This analysis is not limited to a specific phase but covers the technology's complete life cycle. This includes evaluating potential risks during the design and development stages, as well as emerging risks during the public deployment and use of the systems. The methodology, therefore, allows for preventive measures before launch and for monitoring and correction mechanisms once the system is operational.

As of Nov. 3, 2025, over 150 actors from the technology ecosystem have participated in training on the Modelo México. These participants include entrepreneurs, technology creators, and technical staff from key hubs such as Mexico City and Monterrey.

The model is being defined as a "living tool," so its methodology will be continuously strengthened and refined. This improvement process will be fed by the lessons learned from each training process and by direct contributions from the sector actors participating in its implementation.