Unified, AI-Driven Solutions Empower SMEs

Q: How would you define Gen Digital’s positioning in the region compared to local and global competitors in cybersecurity and identity protection? 

A: We are a global leader in cybersecurity, present in over 150 countries with a portfolio including Norton and Avast. In Latin America, we focus on adapting world-class technologies to the specific needs of consumers and small businesses. Our key differentiator is the ability to offer integrated solutions combining privacy, security, and identity protection within a single ecosystem, backed by a global threat intelligence infrastructure. The Gen Threat Report for 3Q25 highlights this, noting we globally blocked about 140,000 AI-generated malicious websites since January 2025 — an average of 580 new scam sites daily — and stopped nearly 190,000 attack attempts in the same period. This global context reinforces our commitment to providing accessible, advanced protection against dynamic digital threats.

Q: How does the company consolidate its diverse portfolio into a clear and effective value proposition for corporate clients in Mexico? 

A: Our strength stems from a global family of trusted consumer brands, including Norton and Avast, united by the purpose of powering digital freedom. In Latin America, we focus our efforts on delivering the capabilities of these brands to a broad base of users and small businesses through simple and accessible solutions. We achieve this by combining human expertise with the transformative power of AI, building upon decades of innovation and one of the world's largest consumer cybersecurity networks. This integration allows us to offer a cohesive, human-centric and future-ready value proposition, regardless of where customers are in their digital journey.

Q: What are the main challenges Mexican companies face in adopting comprehensive digital protection strategies and how does Gen Digital help them overcome them? 

A: We observe two primary challenges. The first is shifting from a reactive security mindset to a proactive one, as digital transformation often outpaces awareness. Second, many companies still view cybersecurity as a cost rather than an investment in resilience. According to the LatAm Cyber Summit 2024 Annual Report, 60% of organizations in Latin America focus almost entirely on responding to successful attacks rather than prevention, and 72% believe they would be more successful if they devoted more resources to preventive cybersecurity. Gen Digital helps organizations overcome these barriers through accessible, automated, and easy-to-manage solutions.

Q: How does Gen Digital measure the impact of its solutions on the operations of its corporate customers in Latin America? 

A: We measure tangible impact by the volume and nature of threats we neutralize. In 2024, our systems blocked an average of over 24 million attacks each month in Mexico. Had these attacks succeeded, they would likely have resulted in significant financial loss, data compromise, and operational disruption for individuals and business owners. In many cases, the damage from such breaches is irreparable, leading to severe debt or business failure. Our role is to prevent this damage before it occurs.

Q: In terms of identity protection and data privacy, what levels of customization and scalability do your solutions offer for Mexican companies of different sizes? 

A: Norton Small Business was designed specifically for the scalability needs of small and growing companies that require robust protection without complexity. It allows business owners to protect up to 20 devices — including computers, tablets, or smartphones — and manage them from a single, easy-to-use dashboard. The solution includes antivirus, a Virtual Private Network (VPN), phishing protection, and device management to safeguard sensitive information. Businesses can add or remove devices as they grow, ensuring continuous protection that adapts to their operations without requiring a dedicated IT team.

Q: How does Gen Digital support companies to comply with local and international cybersecurity and data protection regulations? 

A: We advocate for a digital responsibility model that extends beyond mere compliance. Our products help companies align with local and international data protection frameworks by offering features such as encryption, access control, and real-time breach monitoring. Furthermore, we actively collaborate with organizations like the Alianza Mexico Ciberseguro (AMCS) to strengthen regional awareness and encourage collective action. These partnerships are key to building a resilient digital ecosystem where the public, private, and academic sectors can jointly promote cybersecurity education and best practices.

Q: What role does AI and data analytics play within Gen Digital’s offering? 

A: AI is integral to protecting user privacy, preventing identity theft and analyzing behavior to detect anomalies. We harness this technology to tackle pressing cybersecurity challenges, playing a pivotal role in threat detection and prevention by analyzing vulnerabilities and anticipating new attack variations. We are also deeply focused on combating the rise of deepfakes and misinformation; AI helps us identify and mitigate manipulated content, such as videos or audio, used for fraud or impersonation. 

Q: What technological trends are redefining cybersecurity and digital protection in Latin America? 

A: We are seeing three major shifts defining the future of cybersecurity in the region. First is the convergence of privacy, identity, and security into unified protection ecosystems. Second is the responsible and ethical use of AI as both a defense and innovation tool. Third is the growing importance of digital education to empower users and businesses. These trends are particularly relevant in Latin America, where rapid digitalization and hybrid work models have expanded the attack surface, demanding greater adaptability from security solutions.

Q: How are cyber risks expected to evolve in the coming years and what measures should Mexican companies prioritize to mitigate these risks? 

A: According to our Gen Threat Report for 2Q25, threats are becoming smarter, faster, and more personal as criminals leverage AI to scale scams. The report highlights the emergence of AI-assisted ransomware and a 340% surge in financial scams between April and June 2025, showing how attackers are making threats more sophisticated. We believe this same technology must be used responsibly to strengthen defense, detect anomalies, and respond proactively. Building resilience now requires both advanced technology and a strong culture of awareness.

Q: AI and machine learning (ML) are revolutionizing the industry. How is Gen Digital incorporating these technologies to deliver real value to its corporate clients? 

A: AI and ML have been integral to Gen Digital's cybersecurity solutions for years, long before becoming industry buzzwords. These technologies are deeply embedded in our threat detection engines, allowing our systems to analyze vast amounts of data in real time, enabling us to identify complex patterns and anomalies, and neutralizing threats with a speed and precision that delivers measurable security value to our clients.

Q: How will Gen Digital expand its presence and strengthen its B2B solutions ecosystem in Mexico and Latin America in the short term? 

A: We are focused on expanding access to our small business solutions, such as Norton Small Business, while forging new partnerships with local players in key industries. Our goal is to make advanced cybersecurity technology more accessible, supported by regional language coverage and continuous education initiatives to build long-term trust. We are also developing new tools focused on the intersection of employee management and digital safety, making it easier for business owners to protect and empower their workforce in a secure, privacy-first manner.

Q: What technology innovation or product development initiatives are you prioritizing to respond to emerging business needs in the region? 

A: AI-powered fraud is becoming highly personalized. In response, our innovation priority is twofold: our experts are focusing on developing methods to detect and disrupt these sophisticated AI-driven campaigns, while simultaneously strengthening our protection engines against the evolving tactics of ransomware and data-theft operations, which increasingly target smaller businesses.

Q: How does Gen Digital envision its role as a strategic partner for Mexican companies to face the challenges of digital transformation and security in the coming years? 

A: We see ourselves as a trusted strategic ally for small businesses in Mexico, empowering them to thrive in the AI-driven digital landscape. Our mission is to help these businesses stay secure by providing cutting-edge solutions that protect their digital identities and ensure online privacy. As transformation accelerates, we are committed to equipping Mexican companies with the tools and expertise needed to face emerging threats, such as AI-generated scams and data breaches.

Gen Digital is a global cybersecurity and digital protection company that provides security, privacy, identity protection, and financial wellness solutions to nearly 500 million users in over 150 countries