Digital Journey, Trend or Strategy

By Marcela Muñoz | Fri, 06/04/2021 - 17:09


A company’s digital journey should target three key aspects: growing revenue, increasing profitability and reduced costs. Otherwise, digitalization is just a costly process that does not solve any problems. Luis Martin Del Campo, Strategist and Senior Director at Genesys, during Mexico Business Forum 2021, pointed out that an effective business strategy should follow "a clear path that impacts these three basic business metrics.”

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