API Integrations Help Scaling, Automation, Digital Transformation

Q: What is Conexa’s value proposition, and how did the company start?

A: Conexa was born five years ago to understand what was happening in the integration ecosystem. Our main value lies in enabling companies to integrate with other players in the market more easily, quickly, securely, and with less friction.

This shift began around 2007 with companies like MercadoLibre and Facebook, which began opening up their APIs. Conexa saw an opportunity: with the increasing number of SaaS platforms and software products, companies would need to integrate faster than ever before. Our mission became to help companies integrate seamlessly and become the number one integration partner in Latin America.

Q: What does the API integration process typically look like with Conexa’s clients?

A: Usually, a partner comes to us because they have a specific need for an integration they cannot resolve in-house due to time, resources, or other priorities. We solve that initial integration, and what often happens next is that the client realizes they can solve many more integration needs through their partnership with Conexa. We aim to create long-term relationships, not just one-off projects. Our churn rate is very low because we have become their go-to partner for integrations.

Q: What are the biggest challenges companies face, particularly in e-commerce, during their digital transformation journey?

A: One of the biggest challenges, regardless of the industry, is accelerating product development and getting products to market fast enough to meet customer expectations. We have also seen a shift toward specialization. In the past, companies would build everything in-house, including their own CRM and KYC tools. But now, there are specialized SaaS products for each vertical. Instead of building their own payment processor, companies now integrate with PayPal, Clip, PayU, Kushki, or Getnet.

This new model allows companies to focus on developing their core product while integrating the rest through specialized providers. Conexa creates value for companies that need to integrate and the SaaS provider. So even teams across product, tech, legal, and business units inside our clients become stakeholders and champions of the relationship, as we remove a major burden for them.

Q: How does Conexa ensure scalability and stability in its services?

A: Conexa has built processes to shorten integration times. On average, we are 3.1 times faster than in-house teams, which allows for faster time-to-market, lower costs, and reduced risks. Often, companies try to handle integrations internally, but they end up with delays, higher costs, or poorly functioning solutions. These companies turn to us because we bring deep expertise in processes, methodologies, development infrastructure, and architecture.

For example, if a CTO is tasked with multiple integrations that fall outside the company’s core, they may need to build temporary squads, which is disruptive and inefficient. We offer a better alternative — long-term projects, sometimes with over 100 integrations, that we manage end-to-end.

Q: How does Conexa handle the data from fraud detection and payment integrations and ensure security?

A: All the integrations we build operate through Conexa Magic, our Unified API. This middleware connects a client to its partners across verticals, be it fraud, payments, ERP, CRM, KYC, or others. Our solution is fully validated by AWS, meets rigorous security standards, runs on a stable, proven infrastructure, and handles over 5 million requests daily.

We do not store sensitive client data, and the information is usually tokenized or anonymized. Our platform is more transparent and secure than adopting a generic, off-the-shelf SaaS integration with unknown internal processes. After six years of refinement, major players like Cabify, Uber, Didi, Rappi, PedidosYa, Etermax, and Pomelo chose Conexa to manage their integrations — because they know we will deliver speed, scalability, and security.

Q: How do these AI-powered API integrations help automate processes for Conexa’s clients?

A: We developed our own AI agents and models to speed up integration times. In this industry, APIs often have a similar structure. For example, when Cabify wants to integrate with MercadoLibre in the shipping or payments industry, the APIs tend to have recurring patterns.

Our AI engines were built from the ground up. They automate the first stage of mapping between two services. Our systems handle about 50% of the work during the initial integration. After that, our full tech team, which includes solution architects, backend, frontend, infrastructure, and QA, comes in to ensure that the integration is solid.

Thanks to AI trained on over 300 prior integrations, our tools can now identify patterns and handle a large portion of new integration efforts autonomously. This also helps with system maintenance, since our models anticipate when an integration is under strain or when demand is likely to spike, such as during Hot Sale events. That helps us preempt potential outages.

Q: What are Conexa’s projections for the year ahead?

A: We have scaled up significantly. While we went through a couple of processes to raise capital, the timing was not ideal, and the terms did not convince us. Instead, we opted for startup debt. We are now focusing on continued growth, entering new regions and countries, adding more APIs to our infrastructure, and using AI to further shorten integration times for clients.

Many of our international expansions into the European Union and the United States happened through clients that started operating in Latin America. Companies like Klarna brought us into other regions after we helped them set up in Latin America. Our goal is to keep growing rapidly in the region and use our regional partners to expand deeper into the United States and the European Union.