Expansion, Digital Growth, and Automation: The Weekly Roundup

Tramontina expanded its B2B presence in Mexico with a new Interlomas showroom focused on HORECA customers. Meanwhile Mexico’s e-commerce growth is increasing pressure on retailers to strengthen fraud prevention, cybersecurity, and digital identity systems.

This is the Week in Retail & E-Commerce!

Tramontina Opens Third Mexico Showroom in Interlomas

Tramontina has expanded its presence in Mexico with a new 480m² showroom in Interlomas, State of Mexico, designed to display more than 1,800 products and strengthen its focus on HORECA customers across the Mexico City Metropolitan Area. The facility is part of the company’s broader investment plan in Mexico and follows the opening of its first manufacturing plant outside Brazil in Lerma, as well as new corporate offices and showrooms. The expansion strengthens Tramontina’s B2B strategy by bringing products, technical demonstrations, and commercial solutions closer to distributors, chefs, architects, developers, and hospitality operators.

Mexico E-Commerce Growth Raises Fraud Prevention Pressure

Mexico’s e-commerce market is projected to grow 18% in 2026, but rising online transactions are increasing exposure to fraud, with credit card fraud losses potentially reaching US$119 million. Retailers are under pressure to strengthen fraud detection while reducing false positives that reject legitimate customers, increasing the role of AI and real-time risk management. At the same time, cybersecurity, digital identity, data governance, tokenized authentication and digital wallets are becoming strategic components of e-commerce infrastructure and customer trust.

Restaurants Lead Grupo Gigante's First-Half Performance

Grupo Gigante’s restaurant division was its strongest-performing commercial segment in 1H26, with revenue rising 6.7% as Toks and Shake Shack expanded their footprint, offsetting weaker results in retail, distribution and real estate. The company ended June with 256 restaurants and invested MX$786.4 million in long-term assets during the first half, with restaurants and real estate receiving the largest allocations. Meanwhile, Grupo Sanborns reported 8.4% revenue growth in 2Q26, although higher technology and labor costs contributed to a 6.3% decline in controlling net income.

Heineken México automatiza y escala su retail con Edicom

Heineken México implemented EDICOM’s EDI platform to centralize and automate information exchange with more than 11 retail chains, reducing manual processes and improving traceability across multiple communication formats and channels. The system now processes more than 25,000 EDI messages per month and integrates data with Heineken’s operations in Mexico and its European headquarters, supporting greater efficiency, accuracy and scalability.