Fabletics Expands into Mexico with Liverpool Partnership

Activewear brand Fabletics has announced its expansion into Mexico through a partnership with Liverpool, one of the country’s largest retail groups. The collaboration is set to launch in the second quarter of 2025.

“There is a huge global opportunity to extend our unique offering,” said Michael Roth, Vice President of International, Fabletics. “Through this partnership with Liverpool, the brand is now able to meet the needs of the Mexican consumer.” 

Liverpool will manage the distribution and operational aspects of the collaboration. Charles Albert Johnson, CEO of International and Boutiques, Liverpool, described the partnership as an opportunity to combine Liverpool’s retail expertise with Fabletics’ design innovation.

The initial product offerings in Mexico will focus on Fabletics’ core designs, including popular activewear and lifestyle pieces. Future plans include expanding the selection to feature specialized collaborations and collections, such as Fabletics’ partnership with Khloé Kardashian and the Luxe360 line, designed by co-founder Ginger Ressler.

Ashley Kechter, Global Brand President, Fabletics, said the partnership with Liverpool aligns with the company's growth strategy. “Our goal is to continue diversifying where Fabletics can be purchased and developing innovative products that speak to what consumers are looking for globally,” Kechter said.

Fabletics currently operates over 100 retail stores globally, with a presence in the United States, Canada, the United Kingdom, and Europe. The brand plans to continue its international expansion, exploring opportunities in Central and South America, Australia, and the Middle East.