Luuna Opens Its First Factory, Invests US$25 Million

Luuna, a Mexican mattress startup, has inaugurated its first factory as part of a US$25 million investment to ramp up production. The company plans to manufacture 1  million mattresses in the next eight months, a move that grants it  complete control over its supply chain. 

Initially starting with online-only sales and a single showroom, Luuna has since expanded its physical presence. The now company boasts more than 70 stores across the country and continues to develop an omnichannel approach. 

In 2021, Bloomberg recognized Carlos Salinas, CEO, Luuna, as one of the 100 innovators of the year. “For the first two years, we offered just one product,”  says Salinas. “Our success can be attributed to the loyalty of the Mexican customer base.”

Luuna ranks among the top four competitors in the sector, with aspirations to claim the top spot by 2027, according to Salinas. This year, it anticipates establishing 90 physical points of sale in 24 states and intends to solidify its presence in Mexico’s major cities. The company also has expansion plans for Brazil and the US. 

About 35% of its sales are still conducted online, according to Guillermo Villegas, CMO, Luuna. However, with each new store opening, it observes an uptick in online sales.

Following Luuna’s success, its founders established Zebrands, the parent company overseeing Nooz, a more affordable alternative, and Mappa, a brand specializing in luggage.