Mexico Urges Adidas to Address Indigenous Culture Claims

The Mexican government is calling on Adidas to take action regarding a shoe designed by Mexican-American designer Willy Chavarria, which officials say appropriates Indigenous culture.

The “Oaxaca Slip On,” part of Chavarria’s collaboration with Adidas, features a sneaker sole combined with the woven upper of traditional huarache sandals. The shoe’s name references the southern state of Oaxaca, a key producer of leather footwear, but the product is manufactured in China, and no Indigenous artisans were credited or compensated, according to Mexican officials.

President Claudia Sheinbaum stated during her morning press conference that large companies often appropriate products, ideas, and designs from Indigenous communities. “We are looking at the legal aspects to support them,” she said.

Marina Núñez, Deputy Culture Minister, confirmed that Adidas has contacted officials in Oaxaca to discuss possible restitution for the communities whose designs were used.

The dispute is part of a broader effort by Mexico to protect traditional designs from commercial exploitation. Similar complaints have been made previously against fashion companies including Inditex, owner of Zara, and Louis Vuitton.

Chavarria, whose work often explores Latino cultural themes, told Sneaker News that his intent was to honor his heritage. Adidas and Chavarria have not publicly responded to the Mexican government’s concerns.