Mexico’s Retail Sector Adapts to New Consumer Trends

Mexico’s World Cup economy has generated MX$45 billion in activity, although lower-than-expected visitor flows have limited broader impacts across tourism and related industries. Meanwhile, Mexico’s franchise sector expects growth from tournament-driven consumption, with more than half of affiliated brands preparing commercial strategies to capture increased demand.

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Mexico's World Cup Economy Hits MX$45 Billion Amid Muted Impact

Mexico’s commerce, services and tourism sectors generated an estimated MX$45 billion in economic activity during the first 20 days of the 2025 FIFA World Cup, with CONCANACO maintaining its full-tournament forecast of MX$65 billion as spending rises in host cities. However, Moody’s and industry data indicate the tournament’s broader economic impact may be limited, with lower-than-expected visitor volumes, weaker air travel bookings and reduced demand for car rentals. Restaurants and tourism businesses have seen uneven benefits, with gains concentrated around Mexican national team matches and domestic consumption events rather than a broad increase in international tourism. 

More Than Half of AMF Franchises See World Cup Boost

Mexico’s franchise sector is preparing to capitalize on the 2026 FIFA World Cup, with 52% of affiliated franchises expecting sales growth from international visitors, themed promotions and commercial activations. The industry, which includes more than 1,500 brands, 95,000 points of sale and over 1 million direct jobs, is also strengthening international expansion through Mexico’s participation in the World Franchise Council and a proposed trilateral agreement with US and Canadian associations. Despite recent economic challenges, the sector expects 6% growth in 2026, supported by tourism-related consumption, business scalability and increased adoption of artificial intelligence. 

Bioelements Launches GRS-Certified Recycled Packaging

Bioelements has expanded its sustainable packaging portfolio with a new line of post-consumer recycled (PCR) solutions supported by Global Recycled Standard (GRS) certification, enabling companies to verify recycled content, traceability and environmental claims. The move responds to growing ESG requirements from multinational supply chains, particularly in sectors such as e-commerce, retail, logistics and food and beverage, where certified materials are becoming increasingly important. In Mexico, the company is strengthening its operations through investments, academic partnerships and biopolymer innovation aimed at reducing reliance on conventional plastics and advancing circular economy models. 

How Time, Convenience Are Driving the Mexican Appliance Market

Mexico’s home appliance market is undergoing a shift as consumers increasingly value products that save time and simplify daily routines, beyond traditional factors such as technical specifications and energy efficiency. Data from INEGI shows that unpaid domestic work represents a significant share of household responsibilities and economic activity, creating demand for appliances that improve convenience, efficiency and quality of life. Companies that integrate time-saving features and user-centered innovation into their product strategies are gaining a competitive advantage as consumer expectations evolve.

How Mexico’s E-Commerce Market Is Shifting in 2026

Mexico’s e-commerce market is entering a phase of structural maturity in 2026, with more than 77 million digital buyers prioritizing value, accessibility and reliable post-purchase experiences. As inflation and higher living costs reshape shopping behavior, consumers are using technology, including artificial intelligence tools, to compare prices, optimize spending and make more informed decisions. Companies that combine competitive pricing, omnichannel accessibility and operational reliability will be better positioned to strengthen customer loyalty in Mexico’s evolving digital commerce landscape.