In recent years, the business landscape has undergone a profound transformation, driven by four pivotal factors: outsourced production, the ascension of e-commerce, the influential buying power of millennials, and the agility of new-era digital companies. These elements are not merely changing how businesses operate but redefining the very fabric of commerce. The traditional models, once deemed infallible, are now giving way to more agile, consumer-centric paradigms, heralding a new era of business that's more accessible, sustainable, and in tune with modern-day consumer needs. The last five years of operating in the Mexican market has taught us at Avera, a startup that offers an ecosystem for any home, with products that work together to make life easier, the following, which can be useful for other entrepreneurs.
1: The Outsourcing Revolution
Following the thread of transformation mentioned in the introduction, one of the first pillars is the revolution of outsourced production. The traditional notion of needing vast factories and a large workforce to produce goods has been upended. Today, companies can work with external partners to handle manufacturing. This shift allows for a leaner operational structure, reducing fixed costs and enabling a more flexible response to market demands.
2: Democratization of Commerce Through E-commerce and Marketplaces
The advent of e-commerce and online marketplaces has ushered in a new era of democratized commerce, breaking down geographical barriers and offering a level playing field for brands of all sizes. Capitalizing on these trends, many brands have adopted an e-commerce-first model, leveraging digital platforms to reach a broader audience right from the outset. Moreover, online product reviews on marketplaces have become a crucial decision-making factor for consumers, underscoring the importance of maintaining high-quality products and exceptional customer service in this era of digital commerce.
3: Millennials: The Pioneers of Contemporary Consumption
Moving from the digital commerce landscape, another big part of modern business change is the growing influence of the millennial generation. In Mexico and globally, millennials are not just a large consumer group; they are trendsetters, driving brands toward more open, green, and digitally smart practices. Their fondness for online shopping, influenced heavily by online reviews and social media, goes hand in hand with the online-first model many brands have adopted. Moreover, their tendency toward conscious buying is pushing brands to adopt green practices, making the brand-consumer relationship more meaningful.
4: Agility of New-Era Digital Companies
Building on the digital and consumer-centric trends driven by millennials, the agility inherent in new-era digital companies marks a stark contrast to the often rigid structures of industrial-era corporations. Modern digital companies are characterized by their ability to adapt quickly to market trends and consumer preferences. Unlike traditional companies that may take a long time to adjust to new trends, digital-era companies harness the power of technology and data analytics to pivot swiftly, ensuring they stay relevant and competitive.
The convergence of outsourced production, e-commerce, online marketplaces, and millennial influence, supplemented by the agility of new-era digital companies, sketches a vivid picture of the modern business landscape. As we navigate through this evolving scenario, embracing these trends isn't merely a choice, but a requisite for survival and growth. The journey toward adapting to these new norms is ongoing, but the destination promises a more inclusive, responsive, and innovative commerce environment.
All these pillars have been a guide on Avera's path. We were born as an e-commerce business, but throughout these five years we have observed our audience very well, which allowed us to achieve an omnichannel presence. The quality of products and the competitiveness of prices have had a great deal to do with it, but it has also been crucial to reach the public, taking into account their interests, their purchasing habits and the means through which they interact with the brand, whether to buy or to get to know Avera’s values.
In the current context, being a brand that quickly serves its customers can make a big difference, but so does the fact that companies get involved with collective concerns, linked to the social agenda and development. For example, the most serious studies in the industry indicate that brands that care about sustainability, inclusion and people's rights are very well positioned in preference because they communicate values similar to those of the majority of consumers.
As we venture into this new era of business, the canvas of opportunity is vast for Mexican entrepreneurs. Our position at Avera enables us to meld traditional business values with modern digital expertise. Though challenges are part of this transition, they are but milestones on the path to remarkable achievements. Let’s embrace the momentum, cultivate meaningful partnerships, and steer our ventures toward a future filled with digital innovation and sustainable growth.
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