Reebok Boosts Reach with Mexico City's Largest Store

Reebok has opened its largest store in Mexico in Parque Tepeyac, a shopping center in northern Mexico City. Spanning 583m², this new location is the brand’s fourth full-price store in the country and its most expansive retail space in Mexico to date.

The opening aligns with Reebok’s strategy to strengthen its presence in Mexico, as outlined in  a press release. By the end of 2024, the sportswear company aims to consolidate its market position through targeted retail expansion. The new store brings Reebok’s total locations in Mexico to 11, encompassing both outlet and full-price formats.

The Parque Tepeyac store features Reebok’s global collections, including sportswear, casual apparel, and footwear. Key offerings include collaborations with artists like Anuel and the latest running and training shoe models from the Floatzig and Nano lines. Iconic casual designs such as Club C, Classic Leather, and ATR Chill are also prominently showcased.

“These strategic efforts allow us to bring the benefits of advanced technology and exclusive designs in our products to a broader audience, especially in 2024, which has been pivotal for the company,” said Mario Olvera, CEO, Reebok Mexico.
Reebok’s expansion comes as the sportswear retail market in Mexico continues to grow. Earlier this year, Nike opened its Nike & Jordan World of Flight store in Mexico City. At over 2,100m², it is the largest Nike store in Latin America, combining Nike and Jordan brand experiences under one roof.