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Synchronized Sale Channels: The Future of E-commerce

Pablo Altamira - Producteca
Country Manager


Sofía Hanna By Sofía Hanna | Journalist and Industry Analyst - Fri, 04/08/2022 - 10:00

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Q: How does Producteca help businesses to increase their online visibility and attract new e-commerce customers?

A: We work with marketplaces, helping businesses connect with each other according to their needs and promotion strategy. One of the best ways for companies to generate visibility is to publish products in different channels, which allows them to reach a larger audience. A promotion strategy is also essential to increase sales.  


Q: What are the benefits that come with having all sales channels synchronized? 

A: The benefits are more sales. Each unsynchronized channel requires more personnel to grow. If a company does not have synchronized channels, they will not have enough staff to meet the needs of all customers. Having all channels in sync helps to scale up the business without a large staff. 


Q: How relevant is it for businesses to continue embracing trends? How does this make a difference in their service?

A: The mode of selling has been the same for 100 years but e-commerce has changed everything. It fully disrupted the system and can be what helps a business either stand out or fall behind. The entire commercial chain is being rearranged. There are many emerging technologies to try but companies must continue to adapt to trends to remain relevant in the market. Businesses should not close themselves to options. Introducing innovative projects or changes can make all the difference.


Q: What are the key tools and strategies for publishing products in different e-commerce channels and managing an effective marketing strategy?

A: Some channels have open, easy-to-use tools but others require a more complex installation. We talk to executives to see if a product works for them and to develop a strategy together. Producteca helps brands find the best way to sell their products or services. We help the company identify which clients visit each marketplace and then build a strategy around that. We test different combinations to find the one that works best for each business, allowing them to quickly adjust to boost their product or service’s visibility and reach the customers they want to reach. The key is analysis and not just promoting the product everywhere.


Q: How does the integration process between platforms work and what should companies know about evolving their online sales?

A: Companies with different channels must make a lot of noise if they want to sell. Those who sell the most are those that are most attentive to what is happening in the online world. Companies have to be aware of the changes and new marketplaces that exist in their country. The marketplace they use might have a good response but the response might be even better in a new one. If companies stay in their comfort zone, they run the risk of falling far behind and losing relevance. 


Q: What e-commerce trends do you expect to emerge in 2022?  

A: Online marketplaces will continue to be relevant, especially those that are based in other parts of the world. Banks are starting to set up their own marketplaces but this has not been fully exploited in Mexico. There will be more sales channels and strong investments so companies must remain vigilant to grasp new advantages.


Q: What are your expectations for 2022 in terms of new solutions and market expansion?

A: We started Producteca in Argentina and expanded to Mexico two years ago. Our expansion in Mexico has been much faster than in Argentina. There is much to be done and we want to greatly expand our operations in 2022. We will also open offices in Colombia, Peru and Chile.


Producteca helps companies develop an integrated omnichannel strategy to manage different systems within the same platform.

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