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Thousands of Options for a Healthier Lifestyle

Roberto Esses - Gympass
Country Manager

STORY INLINE POST

Wed, 05/08/2019 - 12:19

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Q: What internal and external conditions have permitted growth in the fitness industry?

A: According to IHRSA, the fitness industry worldwide grew 6.5 percent, from 162 million people in 2017 to 174 million in 2018. It also enjoyed a 5 percent increase in revenue, from US$83.1 billion in 2017 to US$87.2 billion in 2018. Mexico ranks third globally behind the US and Brazil in terms of most gyms, with almost 13,000. The desire for a healthier lifestyle is a worldwide trend, especially related to workplace well-being and work-life balance. According to the WHO, physical inactivity is the fourth-leading risk factor for mortality globally. This has encouraged people and companies to become more active. Companies now know that investing in well-being initiatives generates excellent results and improves their employees’ quality of life. 
Q: What trends are impacting the fitness sector and how is Gympass taking advantage of these?

A: According to ACSM’s Health & Fitness Journal, group training, HIIT programs, programs for older adults, yoga and outdoor activities are some of the main trends among gym goers. The study also points at worksite health promotion and workplace well-being programs as the 15th-ranked fitness trend for 2019, which reinforces Gympass’ role in the market. By partnering with companies, Gympass introduces more people to the fitness world and helps foster greater economic activity. We offer more than 800 types of activities worldwide and 400 in Mexico. Everyone, no matter their age, gender or social status, can find an activity they love.
Q: Why should companies choose Gympass as a partner in building wellness programs?

A: Companies benefit in a variety of ways, including a reduction in healthcare costs and absenteeism, having a healthier, more productive and engaged workforce and having a tool for attraction and retention of talent. We understand that there are several emotional and physical barriers that prevent people from becoming active and our goal is to help them overcome these. Companies have influence and credibility and can communicate with their employees better than anyone else, stimulating them to have a healthier and more active life. 
Q: What are Gympass’ main development opportunities in the Mexican market?

A: Mexico was the first country we tackled after Brazil. The decision was made based on demand from our own clients, who after seeing the impact our benefit had on their workforce wanted to implement it at their offices in other countries. 
We have a great opportunity to help people become more active and we believe there are several opportunities for Gympass in Mexico, since obesity and lack of physical activity are huge issues in the country.

Q: How receptive has the Mexican market been to Gympass’ offering?

A: Gympass has more than 3,100 associates in Mexico and over 43,000 worldwide. The reception in Mexico been has great. Gympass has a disruptive business model that offers a new way to access gyms and other fitness facilities. Companies are investing more and more in their corporate wellness programs and need a flexible solution to encourage their employees to exercise that could meet each individual’s needs. In partnership with their HR departments, Gympass allows companies’ employees to access thousands of gyms and try different activities in different locations through a single membership with up to a 70 percent discount. However, Gympass is more than a gym discount benefit. Through our product, communication and customer support services, we help companies develop their wellness programs and engage with their employees. This is a challenge and at the same time a huge opportunity for companies because a successful wellness program can attract and retain talent, increase engagement and reduce healthcare costs.
 

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