Ulta Beauty Debuts in Mexico; Pinterest and Mercado Libre Partner

This week in retail news, Mercado Libre launched its first Pinterest Shopping campaign in Latin America, Ulta Beauty announced its entry into the Mexican market, and the government proposed higher consumption taxes. Meanwhile, consumer inflation trends and rising concerns over e-commerce security continue to shape Mexico’s retail landscape.

More news below:

Mercado Libre Rolls Out First Pinterest Shopping in Mexico

Mercado Libre has launched its first Shopping campaign on Pinterest in Mexico, marking the platform’s inaugural initiative of this kind in Latin America. The campaign follows an “always on” strategy designed to link user inspiration with measurable sales. It combines Pinterest’s classic Shopping format with the new Performance+ suite, which automates, personalizes, and optimizes campaign management.

Mexico’s Consumer Inflation Rises 0.06% in August

Mexico’s consumer inflation accelerated slightly in August, according to data from the National Institute of Statistics and Geography (INEGI). The National Consumer Price Index (INPC) rose 0.06% month-on-month, pushing annual inflation to 3.57%, up from 3.51% in July. The figure was marginally below market expectations, with a Reuters poll forecasting 3.58%.

Mexico Plans Tax Hikes on Tobacco, Sugary Drinks, and Games

Mexico’s Finance Ministry (SHCP) has submitted the 2026 Economic Package to the Chamber of Deputies, outlining higher taxes on tobacco, sugary beverages, video games, and gambling in an effort to increase federal revenue and adapt fiscal policy to current health and consumption trends.

Ulta Beauty Opens First Mexico Stores, Plans 2025 Expansion

Ulta Beauty has officially entered the international market with the opening of its first stores in Mexico. The US beauty retailer launched its debut location on Aug. 21 at Antara Fashion Hall in Mexico City, followed by a second on Aug. 30 at Galerías Metepec in the State of Mexico. Additional store openings are scheduled across the country in 2025.

Security Emerges as Key Driver of Trust in Mexican E-Commerce

Security has become the foundational pillar for trust and growth in the Mexican e-commerce ecosystem, reveals PayPal’s “Digital Payments Landscape in SMEs 2025” study. The analysis underscores that for both companies and consumers, data protection and fraud prevention are decisive factors that enable the adoption of new technologies and digital payment methods.