Valentine’s Day Sales Seen at MX$36 Billion: The Week in Retail

This week in retail news: Valentine’s Day 2026 is projected to generate MX$36.2 billion in economic activity, an 11.4% increase driven by higher wages and flower prices that surged by as much as 300%.

Building on this consumption momentum, Coca-Cola FEMSA doubled its local debt issuance to MX$10 billion after the offering was nearly four times oversubscribed, strengthening its capital position for 2026 operations.

More news below:

Sigma Eyes World Cup Boost After Record 2025

Sigma Foods expects increased foodservice demand tied to the 2026 FIFA World Cup, particularly in Mexico City, Guadalajara and Monterrey, as well as in the United States, after reporting record 2025 revenue of US$9.27 billion and net income of US$462 million. The Mexico-based producer and marketer of processed meats and dairy products, which operates brands including FUD, San Rafael, Yoplait, and Chimex, said the tournament could provide incremental growth in cities hosting matches.

Flowers Reach Record Prices for Valentine’s Day

Flower prices in Mexico rise by as much as 300% around Valentine’s Day. According to the Ministry of Agriculture and Rural Development (SADER), producers begin preparing as early as late 2025 for the holiday, reaffirming the role of national floriculture as a key sector for the rural family economy. Flowers are among the five most popular gifts exchanged on Valentine’s Day, driving consumer prices up by more than 100%, according to vendors in the sector. 

Mexico Sees MX$36.2 Billion in Valentine’s 2026 Sales

Mexico’s retail, services and tourism sectors expect Valentine’s Day 2026 to generate MX$36.2 billion (US$2.1 billion) in economic activity, an 11.4% increase compared with 2025, according to projections from the CONCANACO SERVYTUR. The forecast confirms a sustained upward trend in holiday-related spending. Recorded figures show the economic impact rising from MX$25 billion in 2023 to MX$32.5 billion in 2025. 

Coca-Cola FEMSA Prices MX$10 Billion Bond Deal

Coca-Cola FEMSA has successfully placed MX$10 billion (US$582 million) in local debt certificates, known as cebures, in the Mexican market. The two-tranche issuance will be used for general corporate purposes and to refinance existing debt maturities. The offering was oversubscribed 3.84 times its initial target, prompting the company to double its original MX$5 billion objective.