Decarbonization Drives Energy Transition Within Companies

Q: Why did Amara choose to go through a rebranding process to become Amara NZero?

A: Our rebranding was aligned with our global vision of a renewable energy future with zero carbon emissions. We are focusing all our efforts on this goal, from our suppliers to our customers. The added value we bring to our distribution network and partners is alluring, as we position ourselves as allies in the facilitation of energy transition strategies. Decarbonization is here to stay, many markets in Europe and Brazil in Latin America have demonstrated exponential growth in renewable energies. Amara NZero seeks to accelerate and facilitate this migration toward sustainability.

Part of our added value comes from the technology, quality and sustainability that we obtain from our suppliers. We work with recognized international solar brands, such as LONGi Green Energy Technology and Trina Solar. We know that our alliances with suppliers are key to offering the best solutions to our customers to materialize their energy transition strategies.

Q: What does the Mexican market represent regarding Amara NZero's international business strategy?

A: The Mexican market is of utmost importance. We are investing in market intelligence strategies to identify in which segments we will invest and which regions hold the greatest business opportunities. We are confident that at some point in time, Mexico will position itself as an important node in renewable power production. Although the current outlook is adverse, we understand the potential and Mexico's need for clean, accessible and reliable energy. Amara NZero wants to take advantage of market opportunities to consolidate its position and be prepared, with all the necessary infrastructure in place, to take advantage when the renewable market takes off again shortly.

Q: How has Mexico’s shift in energy policy impacted the company’s operations in the country?

A: It has especially impacted our budgets in the government environment. We have, therefore, chosen to focus on private sector participants. As an international conglomerate, Amara NZero has solid experience in both utility-scale and distributed generation (DG) projects. In Mexico, we have refocused our efforts to expand our DG business line for the Commercial & Industrial (C&I) segment. In addition to the local political context, geopolitical conditions, such as the war in Ukraine and generalized inflation, have increased the price of fossil fuels in international markets.

The productive sectors are the largest consumers of energy, so there are strong incentives for the C&I sector to diversify its energy sources and invest in energy transition strategies that allow them to start generating their electricity through renewable sources and decrease their dependence on fossil fuels. The volatility of these fuels’ prices increases production costs, which makes companies less competitive. This is why we have chosen to transform private sector companies. DG in this sector has seen exponential growth, which represents an attractive business opportunity for our development in Mexico.

The company is also convinced that Mexico's energy needs will soon lead the government to change its stance on renewable generation. The trend toward decarbonization and the energy transition are unstoppable. Sooner, rather than later, we will need to get back on track.

Q: What should companies understand about the energy transition and the need for decarbonization?

A: One area Amara NZero has invested a great deal of effort in is educating clients about the benefits and opportunity costs of investing in sustainable strategies. These savings and benefits are not only reflected in the long term; the results can be seen in the short term. Decarbonization strategies, in addition to their economic benefits, also have an overall positive impact on the environment and social dynamics. We know that one of the main incentives is economic. However, it is important to highlight that there are costs and benefits beyond these issues.

This is one of the main reasons why we changed our name to Amara NZero: We are convinced that the future is heading toward zero carbon emissions and we want to be promoters and pioneers in the implementation of sustainable strategies within the energy transition.

Q: How do logistics solutions contribute to encouraging the energy transition and fighting climate change?

A: Our Electrification and Services division is focused on warehouse management for customers. This division includes the purchase of materials, cleaning products, tools and personnel transportation. We started this division in 1985, hand in hand with Iberdrola when we were sister companies. Today, we have more than 60 operations in Mexico where we manage this integration scheme. Part of what Amara NZero does is the development of energy projects integrated into other construction projects. The management of warehousing and inventory supply allows us to maintain more efficient control of our projects. As a recent example, we are transforming the roofs of 60 stores of a major retail chain in the Bajio region with solar panels.

Amara NZero is a Spanish company founded in 1957. It is an expert in sustainable energy that acts as a supplier of electrical products and associated solutions through its areas of renewables, electrification and services for the energy transition.