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Professionalization Can Help Push Renewable Industry Forward

Nallely Camarena - Nos Mueve el Sol


Perla Velasco By Perla Velasco | Journalist & Industry Analyst - Thu, 08/03/2023 - 13:03

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Q: What added value does Nos Mueve el Sol provide to its clients as a PV panel distributor? 

A: As a medium-sized Mexican company, our added value lies in our service and personalized attention, which our customers very much appreciate. Often, when clients buy from large companies they do not receive this type of personalized attention. We show our customers empathy.

Q: How do you work with others in the sector to further develop Mexico’s renewables industry? 

A: We work alongside the industry. We cannot talk about helping the environment and Mexico if we do not start at home. When we founded Nos Mueve el Sol, our policy was that we would not sell anything that we had not tested; we use the products we distribute. All installers have panels in their homes. We work with the Council of Professionals in Photovoltaic Energy to ensure specialization in the industry. The number of people interested in photovoltaic ventures is increasing. We want to support Mexico to develop this sector and we do so through training and certification. 

It is also important to include women, who are taking a larger role as engineers, administrative staff and entrepreneurs, among other positions. 

Q: What is your perspective on the involvement of small and medium-sized businesses in the renewable energy sector?

A: Small and medium-sized enterprises (SMEs) have significant potential to grow if they focus on delivering quality products and services. Many SMEs and installers are working on renewable energy issues but there is still room for improvement in terms of specialization and training. Jalisco's government is supporting renewable energy and hopefully other regions in the country will also provide similar conditions for growth, as renewable energy offers not only economic benefits but also the opportunity to benefit the planet.

Q: What are some of your major achievements in the renewable energy industry and which projects do you find most exciting?

A: We achieved a great deal in the past year. Our company started with a small group of individuals who were committed to bringing about change in the industry. We have grown to over 500 members who are passionate about renewable energy. We do not charge our members a monthly fee but instead require them to be certified and trained. 

More recently, we held a women's breakfast that was attended by 40 women, which was double the number from the previous year. This is a clear indication that our network is expanding and we hope to continue growing. One of the most exciting developments in the industry is the collaboration between manufacturers and distributors. At a recent expo, manufacturers and distributors in the photovoltaic energy industry came together to discuss important matters, such as security and theft prevention. Such collaborative efforts will continue to drive progress and innovation in the industry. 

Q: How can the professionalization of the solar sector in Mexico contribute to the industry's growth and reliability? 

A: Professionalization plays a vital role in ensuring the growth and reliability of the solar sector in Mexico. The industry has undergone significant changes and the need for professional knowledge is paramount in preventing accidents. The industry is becoming greener, which is positive but requires a demanding and sympathetic approach from all industry players. 

The industry has also grown significantly, with many women and companies contributing to it. To remain competitive and overcome challenges, the industry must unite and form strategic alliances. Working together, competitors can strengthen each other and avoid being overtaken by bigger companies. Resilience and adaptability are crucial in facing changes and challenges in the industry. 

Without unity, medium-sized companies risk becoming smaller and possibly even disappearing as larger companies emerge. Therefore, forming strategic alliances is crucial for the industry to survive and thrive, which requires collaborating with competitors and strengthening each other to overcome challenges and stay relevant in the market.

Q: What are the company’s plans for this year? 

A: We want to grow and expand our market position in the coming year. We want to extend our services beyond Guadalajara, Jalisco, establish a larger team and maintain our personalized approach to customer service. It is important for us to stay true to our values and not lose sight of them as we expand. Our strategy is to take small, consistent steps. 

Q: Which industries are you focusing on and where do you plan to begin your expansion?

A: Our expansion plans focus on the southern region, specifically in Merida, Yucatan. We are targeting wholesale integrators and installers and we plan to establish a warehouse in the area to better serve their needs. To reach out to them, we use social media and exhibitions to promote our services. However, we believe that the best form of advertising is word of mouth. We strongly believe in helping installers grow by providing training and offering products and services with warranties and technical support. We aim to provide peace of mind to integrators and installers and help their customers succeed. We will grow in a steady and careful manner, while maintaining our core values and focusing on personalized customer service.

Our pride comes from offering high-quality products and services that instill trust in our customers. We want to build strong relationships with customers and establish a reputation for excellence. Ultimately, we want to provide resources that help our customers succeed and to be there for them when they need us.

Nos Mueve el Sol, created in 2015 in Jalisco, is an official distributor of photovoltaic panels and other equipment. It distributes throughout Mexico. The company sells panels, microinverters, inverters, photovoltaic cables and related products.

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