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Insight

Riding the Coattails of Success

Wed, 02/24/2016 - 13:40

Necessity is the mother of invention and no one knows this better than solar project developer Ready Energy Solutions (RES). Juan Pablo Revuelta, Marketing Director and Director of Operations at RES, recalls the unique origins of the company as a successful construction developer. Unfortunately, the economic crisis of 2008 led the construction industry through several pitfalls, but it offered the company a period of reinvention that led to the energy market. Within the solar sector, a strategy that burgeoning companies take is to participate through larger companies that are able to obtain CFE tenders. “A simple definition would be that they win the projects and we build them. With this experience and expertise, we can take the next step and begin developing our own projects and transition from contractors to project developers,” Rodrigo Revuelta, Planning & Strategy Director of RES, explains. Riding the coattails of large developers has enabled the company to

seek unique partners that have a serious business agenda and fit RES’ structure. “We recently closed a deal with Sun Energy, a German-based company that has solidified its commitment to Mexico. An alliance with us would be beneficial for a 50MW project, since we will provide the PPAs and Sun Energy will supply the capital,” he explains. According to Rodrigo, the success of a solar player will depend on the efforts it makes to adapt to the evolving needs of the market. “In the solar market, competition is fierce and you see many companies close down, so it is crucial to be persistent in order to thrive,” he explains. A solid business model that upholds quality and knowledge as its core principles is the perfect remedy for the pitfalls of the solar sector. RES has a unique strategy that it believes leads to success, and both company representatives agree, “For a company to successfully operate within this market, it needs to know the ins and outs of the industry.”