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News Article

agro.connect Aims to Empower Mexico’s Agriculture Entrepreneurs

By Jorge Ramos Zwanziger | Mon, 01/25/2021 - 08:27

The agribusiness sector in Mexico needs technological solutions. The Sparkassen Foundation, a non-profit organization for international cooperation that aims to promote the financial sector of developing countries, and the Brixton Ventures Lab, a Mexican venture lab, plan to bring just that. The two organizations developed an initiative that seeks to create a channel for strategic synergies between experts from the agricultural, financial and technological sectors, reports Milenio.

The program seeks to finance five aggrotech or fintech projects that address the problems the agricultural sector faces in Mexico. “At the Sparkassen Foundation, we have a great interest in being a link for one of the sectors that need the most improvement. We merge the innovation of female and male entrepreneurs with the real needs of the country to generate a positive impact,” said Christina Olsen, Deputy Director of Rural Development and Digitization at Sparkassen Foundation for International Cooperation.

Sparkassen Foundation launched agro.connect a non-profit acceleration program that links agricultural companies with financial institutions to create competitive advantages in rural areas. The program’s ultimate goal is to increase financial inclusion and productivity for people that participate in the agricultural sector. agro.connect offers Mexican agriculture entrepreneurs a EU$18,000 (US$21,904) grant and access to different platforms like AWS and Microsoft for Startups, reports MyPress. “Latin America is a region with growing participation in technological ventures. At the end of the call, we hope to choose the most competitive and viable proposals for the rural sector. We are very excited about being able to guide the five final projects in the design and development of their collaborative projects with financial institutions,” stated Eduardo Morelos, Partner at Brixton Ventures Lab, reports Milenio.

For a startup to qualify for the program it must meet the following requirements:

  1. The startup must have operations in Mexico or any country in Latin America with a clear plan to enter the Mexican market.
  2. Have a company established in Mexico before Mar. 31, 2021.
  3. The startup must present a viable and innovative proposal that contributes to fulfilling one of the pillars of the program: a way to facilitate the digital transformation of financial institutions and a way to increase efficiency and the inclusion of people who are small agricultural producers.
The data used in this article was sourced from:  
MBN, agro.connect, MyPress
Photo by:   No_One_Cares, Unsplash
Jorge Ramos Zwanziger Jorge Ramos Zwanziger Junior Journalist and Industry Analyst