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New Perspectives for Companies in 2023

By Daniel Guzman Salinas - Conecta Soluciones Tecnológicas, S.C.
CEO and Co-Founder


By Daniel Guzman Salinas | Co-Founder and CEO - Fri, 02/17/2023 - 09:00

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Last year, companies faced the need to adjust their strategies or even redesign them to overcome the challenges that the world is experiencing in this new era.

Sometimes, our first reaction is to try to find the person responsible for the difficult situations the world and consequently our companies find themselves in. However, that reflection can also be the most unproductive, since this moment in which we find ourselves is probably the result of multiple factors that came together at the right time and place to create a crisis. The important thing is that we keep our minds clear so that we can make the right decisions, promote reflection on the direction we are taking for humanity and open our perspective in search of new opportunities.

The first thing is to recognize and accept that many of the changes we are experiencing will be permanent, so we must learn to build our companies in a totally different context from that which we had until a few years ago and where uncertainty and volatility are a constant. On the other hand, social distancing and the acceptance of remote work among the new generations of people who are entering the labor market have accelerated the digital transformation and challenges us to think about new productivity and efficiency models for companies. Also, as we are in an environment of quick changes and strong uncertainty, we are forced to innovate in our processes and methodologies. Most importantly, this new environment allows us to learn to build new business models with flexible teams comprising people with a high capacity to adapt to change.

Times of crisis and uncertainty force us to act quickly, especially when we know that the next moment of change is just around the corner. Adjusting our priority scheme is one of the main tasks of company management teams , where we must seek an appropriate balance between the measures that allow us to manage the crisis and keep the company operational in the short term and those strategic measures that ensure the profitability and sustainability of the company in the long term.

Communication between the different areas of the company's management team is key in these times. Innovation strategies should not be an obstacle to financial strategies, just as production strategies should not erode the culture and spirit of the company. This is particularly difficult in a context of many changes and requires the team to develop adaptability, flexibility and resilience, so the role of leaders is especially important.

The accelerated digitization that the world has experienced has also changed consumer trends, value transfer and distribution models for goods and services, so today, it is much more relevant to be attentive to market expressions and changes in the needs of our customers and users, explore new communication and sales channels, adopt an appropriate use of digital platforms to communicate our value proposition and have closer and personal contact with our customers.

Another relevant issue of this new stage is the incorporation in the big companies of product design and development methodologies, agile process management methodologies and intrapreneurship models that seek to validate concepts and ideas in the market through iterative models that allow the company to be aware of the market regarding the adoption of new products and services as well as the trends of the different industries. For this, having efficient tools for customer acquisition and the implementation of performance metrics for products and services is essential in an environment of high competition and accelerated changes. Today, it is difficult to achieve customer and user loyalty for a product or service, since we do not depend only on fulfilling the product's value proposition, but we also depend on the different components of the value chain being aligned and that this value is captured and understood by the client.

In my experience, one of the decisions that has most benefited our company has been to pay special attention to developing the skills and abilities of our team to adapt to the constant changes that our industry is experiencing, both due to internal and external factors. Work schemes have migrated to hybrid or totally remote models, the administration of projects and production areas have involved new challenges in terms of metrics and performance evaluations. Therefore, the team of people who share our mission has a fundamental role in continuing to build value in a sustainable manner for all our clients and users.

The reflection that I want to share with you is that moments of crisis also represent the moments in which we can find the best opportunities to grow and develop our best capabilities, take advantage of the spaces to expand our universe of clients and look at our products and services from a broader perspective. This will allow us to create much greater value for our entire value chain, which in the long term translates into better opportunities for all of society.

Photo by:   Daniel Guzman

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