Bitso Launches Global Stock Investing Platform

The digital financial services company Bitso announced the launch of its new Global Stocks investment product, which will allow clients in Mexico to buy and sell shares and ETFs of global companies. The company considers that this new offer will allow it to target a broader audience, which might not be interested in investing just in cryptocurrencies. 

The launch of Global Stocks is part of Bitso’s brand evolution that includes a redesigned app. The new product is designed to allow users to invest in more than 5,000 US stocks and ETFs, including companies like Meta, Tesla, and Nvidia, with a minimum investment of MX$20 (US$1.08). The company stated that the service will be available 24/7 with immediate fund availability, responding to growing customer demand for more diversification options with traditional instruments. "This launch is not just a new product; it is the result of 11 years of incessant work at Bitso to dismantle the barriers of traditional financial services. We are very excited about this new stage, in which our experience as the undisputed leader in cryptocurrencies in Mexico leads us to evolve as an investment platform," said Daniel Vogel, CEO and Co-Founder, Bitso.

In parallel with the new product, Bitso will begin to roll out a new visual identity and a completely redesigned app, a process that started on Oct. 8, 2025, in Mexico, Argentina, Brazil, and Colombia. The new app will feature a redesigned home page and simplified sections for portfolio analysis and market exploration. "Our vision is ambitious and clear. We want to evolve Bitso to become the application that accompanies clients throughout their entire journey toward financial freedom," said Felipe Vallejo, Director General, Bitso Mexico.

In an interview with MBN, Ximena Salgado, Vice President of Product and Technology, Bitso, stated that the new offer the company is introducing is a game-changer for the Mexican market as it dismantles the main barriers that have traditionally hindered investment. Salgado explained that the platform addresses the barrier of access, by allowing users to start with a minimum of MX$20; the barrier of time, by operating 24/7; and the barrier of use, by eliminating commissions and allowing investments in either pesos or dollars.

Salgado believes that expanding the investment offer beyond cryptocurrencies will allow the company to reach a broader segment of the population. She explained that with the new feature, users can download and use the Bitso app exclusively for buying and selling stocks, without ever needing to purchase crypto.

According to Bitso’s staff, the rollout of the new Global Stocks product will be gradual. Bitso is initially opening a waiting list for the feature and aims to gather feedback from early users. According to Salgado, this feedback will be crucial for iterating and improving the product throughout 2026. This phased approach, which is part of a one to two-year plan, is designed to ensure the final product is aligned with what clients are asking for. "In 2026, we will have to learn a lot and iterate much faster. With this experience, we have demonstrated that we can do things quickly, efficiently, and innovatively, and that is something we will continue doing throughout 2026."