Data-Driven Connections: Building Strong, Successful Partnerships

In a world defined by constant transformation, thriving requires understanding and adapting to change. “We live in times of challenge and change—calm waters never made skilled sailors,” remarked Sergio Hernández, CEO Mexico, CIAL Dun & Bradstreet, during his presentation, “Data that Creates Connections: Forming Strong and Successful Partnerships.”

Hernández emphasized that data and technology are not merely analytical tools—they are essential for building connections. “The only way to achieve long-term, sustainable success is by navigating change and fostering strong relationships with clients and suppliers,” he stated.

CIAL Dun & Bradstreet, a global leader in business data and analytics, plays a pivotal role in enabling these connections. With a database covering over 1.5 million companies in Mexico, 20 million in Latin America, and nearly 600 million globally, the company provides unmatched business intelligence.

This extensive data ecosystem helps small and medium-sized enterprises (SMEs)—which account for 95% of Mexico’s businesses—gain visibility, secure credit, and integrate into global supply chains. “We create an ecosystem where SMEs are not only visible but also empowered to connect. This helps them better manage compliance, sales, marketing, procurement risks, and more,” Hernández explained.

He highlighted the delicate balance companies must maintain between risk, return, and scale when striving for scalable and profitable growth. “Targeting underserved markets, such as SMEs or individuals, often offers attractive pricing but comes with scalability challenges and higher risk,” he cautioned.

Hernández also pointed out a common misstep for financial institutions: relying solely on collections as a performance measure. “If a client stops paying, it is already too late. Effective credit risk management must be proactive, anticipating issues before they arise,” he advised.

To support businesses, CIAL Dun & Bradstreet provides a comprehensive suite of solutions designed to turn data into actionable insights:

• Credit Solutions – Assess creditworthiness and manage financial risk.

• Compliance Solutions – Evaluate and certify suppliers.

• Supplier Solutions – Oversee vendor relationships throughout their lifecycle.

• ESG Solutions – Track environmental, social, and governance performance.

• Sales & Marketing Solutions – Enhance results along the buyer journey.

These tools aim to transform raw data into valuable insights and insights into trust. “Risk management is not a one-off task; it is an ongoing process. By fostering knowledge, we can reduce risk and build lasting partnerships,” Hernández said.

Hernández’s vision is one of collaboration and trust: a marketplace where businesses can confidently connect, evaluate one another, and establish enduring alliances. “The real question is how we can use technology and data to create these long-term partnerships. Only through sustained relationships can we achieve sustainable growth,” he concluded.