Mexican Crypto Investors Diversify Portfolios Beyond Bitcoin

Mexican cryptocurrency investors are increasingly diversifying their portfolios beyond Bitcoin and Ethereum, incorporating stablecoins, memecoins, and other digital assets, according to the third edition of the Latin America Crypto Outlook report by Bitso.

The report highlights that 41% of Bitso’s Mexican customers now hold three or more digital assets, the highest diversification rate in the region. This trend has contributed to a 13% growth in Bitso users, reaching 4.4 million in Mexico.

While Bitcoin remains the dominant digital asset, its share in user portfolios dropped from 59% in 2023 to 50% in 2024. The decline reflects portfolio diversification and the asset’s price increase. Stablecoins, particularly USDC and USDT, gained traction, accounting for 34% of purchases, up 6% from the previous year. Bitcoin followed with 25% of total acquisitions, while XRP maintained a 10% share.

The report outlines key characteristics of the average Mexican crypto investor. The BTC-MXN trading pair remains the most popular, accounting for 29% of trades, compared to 6% for BTC-USD.

By age, 37% of investors fall within the 25-34 age group, with 22% in both the 18-24 and 35-44 categories. The youngest segment saw a slight increase, rising from 21% in 2023 to 22% in 2024. In terms of gender, 74% of investors are men, while women represent 26% of the user base.

Bitcoin transactions show a similar gender distribution, with 72% of trades conducted by men and 28% by women. XRP follows a more pronounced trend, with 87% of transactions attributed to men. Trading activity peaks in the first week of the month, around 10 a.m., coinciding with common payroll payment dates.

“Mexicans are not only adopting cryptocurrencies but also using them strategically to build a stronger financial future,” says Alejandro Juraidini, Director of Institutional Relations, Bitso. He adds that portfolio diversification and advanced trading tools like Bitso Alpha indicate a more sophisticated approach to digital asset management.

Across Latin America, cryptocurrency markets have become increasingly diverse. Bitcoin accounted for 22% of purchases in 2024, while stablecoins grew in popularity, representing 39% of total transactions. Interest in memecoins also increased, with PEPE gaining nearly five percentage points and DOGE reaching 2% of trading volume. Altcoins such as Ethereum (ETH) and Solana (SOL) maintained stable positions, at 5% and 4% of total volume, respectively.

More than a third (38%) of Bitso users in the region now hold three or more cryptocurrencies. Institutional backing and growing confidence in the crypto ecosystem contributed to a 12% increase in Bitso’s regional user base, reaching 9 million across Latin America.