Mundi Completes US$16 Million Series A RoundBy Emilio Aristegui | Wed, 02/16/2022 - 18:11
This week, financial cross-border trade services platform Mundi raised US$16 million in Series A funding round, as the platform continues to enhance its operations in Mexico and the US.
Customer experience has gathered more importance than pricing according to experts.
Ready? This is the Week in Finance!
Juan Carlos González, Founder, Expediente Azul, says there has been a 52 percent increase in lawsuits for financial and banking fraud in Mexico, according to the National Committee for the Protection and Defense of Users of Financial Services (CONDUSEF). González recommends digitizing documents, automating processes, storing in single platforms, implementing identity recognition tools and micro processes and agile software to reduce the risk of fraud.
“It is not our job to help freelancers get a job because there are so many platforms that do that for them. The freelancers that we are targeting are high performing individuals that already have a client base. We help them to maintain and grow their relationships with their current clients by eliminating any friction that might occur,” said Christian Jacobsen, Co-Founder and CEO, Crema, a payroll and easy payments solution for creators, producers and independent professionals. The company aims to help these freelancers to operate their ‘business of one’ without worries.
Víctor Velázquez, People Vice President, Clip, says the company has not undergone restructuring since becoming a unicorn. From an organizational standpoint, Velázquez claims that the company is still working as usual. “Our operations are based on a value-based culture and a focus on diversity and inclusion,” said Velázquez.
Approximately 39 percent of customers today give more importance to a positive experience than to the actual price of products. “In a context in which customers are not only basing purchases on the price of products, having reward strategies that improve the customer experience becomes essential, since the need to offer a satisfactory experience is a growing necessity, not an extra value for the customer,” explains Chiara Sheldon, Co-Founder and COO, Reworth.
The company announced it secured US$16 million in a Series A funding round led by Union Square Ventures. SMEs face major financial risks when trading internationally: lack of working capital, currency exposure and non-payment. “We are committed to reducing the barriers to cross-border trade so companies can focus on selling their products and services,” said Martin Pustilnick, CEO and Co-founder, Mundi.