5G Patients: How the Scroll Era Is Transforming Health
Digitalization permeates every aspect of daily life, and healthcare is no exception. Today, patients no longer just wait for answers from their doctor in an office, they search for, compare, and validate information through their screens. This silent yet powerful transformation has given rise to a new profile: the 5G patient.
This patient is informed, hyperconnected, and has the habit of researching before and after seeing a professional. The recent study “Patient Habits 2025” by Videns, which analyzes the behavior of medical service users in Mexico City and its metropolitan area, demonstrates this.
The Consultation Begins on Google
Thirty-seven percent of respondents admitted to researching their symptoms online before visiting a doctor. Of these, 89% use a search engine directly, 86% do so via smartphone, and 80% check one to three sites. Two out of three patients say they do this “always” or “almost always.”
Challenges of Digital Exploration
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26% struggle with medical terminology
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22% encounter false information
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20% find contradictory diagnoses or confusion between symptoms and diseases
Importantly, 62% of those who research online later ask their doctor about what they found, showing openness to dialogue and an opportunity for the health sector to offer reliable, accessible educational content.
Technology Does Not Replace Trust
Despite growing digitalization, 96% of patients still prefer in-person consultations, citing better physical examination (42%), greater diagnostic certainty (23%), and more personalized care (10%).
Only 10% use apps to choose their doctor, with most saying they already have a trusted doctor (30%) or don’t know the platforms (22%).
After the Diagnosis, More Research
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34% of patients return to the internet to better understand their condition
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83% use the internet, 84% use a search engine, and 76% do so from their smartphone
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Main challenges include difficult concepts (37%) and unreliable information (20%)
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For medical follow-up, digital channels play a key role: 70% received follow-up, and 78% did so via WhatsApp
What Does This New Behavior Reveal?
We are facing a generation of patients who are more proactive, curious, and committed to their health, but who are also more susceptible to misinformation. Digital health education, validated content, and a presence on trustworthy channels are now crucial in the doctor-patient relationship.
It is not about replacing professionals, but about accompanying patients in their search for answers. Medical authority is not at stake; it is about how that authority is communicated, adapted, and humanized in an environment where immediacy is the norm.



By Hector Salinas | CEO -
Wed, 05/14/2025 - 07:00

