Joaquín Prieto
Director General
Hospital Multimédica Norte
View from the Top

Affordable Care Piques Insurer Interest

Tue, 12/18/2018 - 10:08

Q: What are Hospital Multimédica Norte’s main capabilities?
A: Hospital Multimédica Norte, located in Tlanepantla de Baz, State of Mexico, turned 22 years old in October 2018. It began operations with three beds and grew according to the needs of the area. Between 2017 and 2018, the hospital expanded rapidly from 16 beds to 40 beds, and it now has a medical tower with 40 consultation rooms and more than 60 doctors who provided an average of 30,000 medical consultations in 2018 covering many medical specialties, including gynecology, obstetrics, oncology, traumatology, dermatology, internal medicine and neurology.
Hospital Multimédica Norte also has three intensive therapy units and hosts new medical services such as the International Heart Center, which provides different medical studies including clinical cardiology, electrocardiograms, 24 and 48-hour Holter monitoring and heart rehabilitation. Our facility is certified by the General Health Council and has a blood bank, clinical laboratory, ambulances, physical therapy and rehabilitation services.
Q: What were the reasons behind the hospital’s sudden growth in 2017 and 2018?
A: Demand for medical services grew sharply in the northwest of the metropolitan area, including the Atizapan de Zaragoza, Cuautitlan Izcalli, Azcapotzalco and Gustavo A. Madero municipalities, as a growing number of people demand better medical services that incorporate more technology, particularly in specialties such as internal medicine, pediatrics, surgery and gynecology. We operate in an area with few hospitals and we have the infrastructure and technology to cater to this demand given that most care providers in the region are small clinics.
Q: What are the hospital’s investment priorities regarding technology to provide specialized services in the area?
A: In early 2019, the hospital invested in the acquisition of a 64-slice tomography machine used for difficult and highly specialized cardiology and oncology diagnostics. We also have hemodynamic equipment – unique to the area – used mainly with stroke patients, which has demonstrated highly positive results. This machine is used to treat problems related to acute myocardial infarction and for angiology studies.
We plan to continue investing in the acquisition of new equipment mainly for our surgery rooms, including equipment for anesthesia, monitors and operating tables. The hospital has three surgery rooms and a delivery room. These are constantly modernized according to patient needs.
Q: What alliances does the hospital have with insurers and what benefits do these partnerships bring?
A: The hospital used to focus mainly on uninsured individuals, which represented 60 percent of our patients, but many insurance companies approached us as we grew. Now we operate with almost all insurers, including Alliance, AXA Seguros, MetLife, Zurich, Mapfre and GNP Seguros. Between 60-70 percent of the patients we receive come from an insurance company. At this point, we are not working with public institutions and our alliances with insurers consist mainly of collective policies for corporate employees.
We work in a market niche that allows us to provide competitive prices for both patients and insurance companies. Until recently, insurance companies easily accepted expenses from major hospitals in the area but they have started to heavily curtail this overhead. As a result, insurers have turned to us as we are one of the few larger hospitals in the area that can provide them the service they need at affordable prices. Our goal is to provide high-quality hospital services at good prices, which we can do both for uninsured patients and insurance companies.