AI-Driven Access Expands Preventive Men’s Care

Q: What advances has Clinicasdelhombre.com made in its goal to transform patients’ lives through access to second- and third-level care?

A: Between last year and this year, we significantly expanded access to our services. Although our growth plan was more aggressive than what we ultimately achieved, we closed the year with 17 clinics in operation. More importantly, in 2025, we surpassed the 50,000 mark of patients served. That milestone reflects meaningful progress. At the beginning of last year, we were seeing about 1,500 patients per month. We are now seeing closer to 2,500 patients per month. This acceleration confirms that we are moving in the right direction.

Looking ahead to 2026, we expect continued exponential growth as we expand into additional cities. Last year, our focus was primarily on Mexico City, Monterrey, and Guadalajara. This year, we are opening new clinics in Toluca, Puebla, Queretaro, and other major cities. Our objective is to extend access beyond the three largest metropolitan areas and serve more men across the country.

Q: Clinicasdelhombre.com recently announced the opening of its fifth clinic in Garza Sada, Monterrey. How does this clinic strengthen your positioning within Monterrey? 

A: Our site selection process is data-driven. We analyze multiple variables, including demographics, psychographics, market demand, and latent demand. These inputs feed into an algorithm that helps us determine the most viable locations. Garza Sada presents a balanced demographic profile. It is close to Tecnológico de Monterrey, which brings in a younger population, but it is also surrounded by established neighborhoods with long-term residents. This combination creates a diverse patient mix with varying health needs and motivations. 

Garza Sada resembles areas such as Mixcoac in Mexico City, which is near the Universidad Nacional Autónoma de México (UNAM). The diversity in age groups and profiles influences the types of conditions we treat and strengthens our overall impact on the community.

Q: Given the presence of younger demographics in that area, how has the company adapted in terms of communication, preventive care, and hyper-personalized health?

A: We have observed that younger patients are generally more open to preventive care and to adopting new technologies. In response, we implemented eleryAI, a tool that guides patients in scheduling appointments and answering basic questions. It does not provide medical diagnoses, but it facilitates access.

Younger generations are more comfortable interacting with AI, which helps reduce friction in the first step of the healthcare journey. That said, in the types of conditions we treat, there remains a strong need for in-person care. Many urological conditions require hands-on procedures that cannot be performed digitally. Therefore, we operate an online-to-offline model: digital tools build trust and facilitate access, while treatment is delivered in person.

Q: How has interest in your platform evolved since the introduction of this AI tool?

A: We have seen a substantial increase in bookings. We attribute this to three main factors. The first is response time. The AI operates 24/7 and responds within seconds. In healthcare, immediacy builds trust. When someone reaches out, especially in a vulnerable moment, responsiveness matters.

Second is consistency. The AI provides standardized, accurate information without confusion. Human agents, particularly when multitasking, can inadvertently mix information or make small errors that undermine trust.

The third is empathy. Interestingly, a well-trained AI can deliver consistent empathetic language. Human agents may be tired or distracted. The AI, if properly trained, ensures that patients are addressed by name, that their questions are acknowledged, and that they feel heard. In that sense, it performs a form of active listening that enhances the user experience.

Q: How has the focus on men’s health evolved within Mexico’s public health agenda?

A: While there has been some progress, there has not been sufficient structural change to meaningfully shift outcomes. The broader challenge is cultural. Men are generally less inclined to discuss health concerns or seek preventive care. Although trends such as testosterone optimization, supplements, and wearables have gained visibility, they primarily reach the same demographic: higher-income men who are already health-conscious.

The real challenge is expanding preventive care awareness beyond that segment. At Clinicasdelhombre, our goal is to permeate two or three levels deeper, both socioeconomically and culturally. Even among affluent men, fear, stigma, or lack of information can prevent care-seeking behavior.

What is needed is a cultural shift. Cultural change is inherently slow, but digital tools, AI, and mass communication strategies can help normalize conversations. This works as a “massive one-to-one” engagement: large-scale campaigns that feel personal. If we normalize men’s health discussions, we can move topics from being taboo to being routine, and that is when real progress begins.

Q: What are your concrete expansion plans for this year and next?

A: In March, we will open three additional clinics: Iztapalapa and Pedregal in Mexico City and another one in Metepec, in the Toluca metro area. Later we will expand into Puebla and Queretaro. Our medium-term objective is to open one clinic per month, gradually accelerating once operational processes are optimized.

However, healthcare expansion must be responsible. We strictly adhere to regulatory requirements and ensure that quality standards are maintained. Our ambition is to expand rapidly, but never at the expense of quality, compliance, and patient safety.

Q: Beyond opening new clinics, what additional services or initiatives are you launching this year?

A: We are launching the Clinicasdelhombre mobile application. It is already live on Android and pending approval on iOS. The app is designed as a complement to in-person care. Many men experience fluctuating willingness to seek medical attention. When symptoms arise, motivation increases. Once symptoms subside, follow-up adherence declines. This pattern often leads to delayed diagnoses and treatments. The app aims to bridge those gaps. It allows patients to connect with physicians, nutritionist, personal trainers, and psychologists. It serves as a first line of contact, reducing the psychological barrier of visiting a clinic.

Our core model remains urology-led, in-person care. That is what our market demands. However, the digital layer enhances continuity, supports prevention, and helps men maintain their health over the long term. Ultimately, patients may come for a consultation, but they stay because we provide a comprehensive, accessible ecosystem of care.

Clinicasdelhombre.com aims to change men's healthcare by connecting them with specialists, offering solutions to their health problems, and increasing operational efficiency.