Aura Introduces AI-Powered Tools to Support Digital Parenting

Aura has launched a set of AI-powered tools aimed at helping parents navigate their children's digital lives by providing insights beyond traditional parental controls. The features, now available in beta for new subscribers to Aura’s Family and Kids Plans, analyze online behaviors to identify patterns that may affect a child’s mental and physical well-being.

Children spend significant amounts of time online, equivalent to over three months per year, reports Aura. TFor that reason, the company is introducing tools designed to offer a deeper understanding of their digital experiences. The AI-driven platform examines language patterns, emotional expression, online tone, and late-night activity to detect signs of stress, procrastination, or mood changes. The insights are then compiled into a report that helps parents assess their child's interactions with apps, social platforms, and websites, while maintaining privacy.

“You get your kid a helmet when they learn to ride a bike, you sit in the passenger seat when they have their learner’s permit, but you do nothing to prepare them for life online,” says Hari Ravichandran, Founder and CEO, Aura. 

Aura’s medical science team is working alongside organizations such as Boston Children's Hospital and the Digital Parenthood Coalition in the development of these tools. The company is also conducting research to refine its tools and improve digital safety solutions for families.

The new tools analyze online behavior trends that may impact sleep patterns and provide insights into device habits that could be affecting academic performance. They track changes in time spent on social media, gaming, or AI interactions and generate alerts related to serious health concerns, such as self-harm or suicidal ideation.

“Kids need more than just limits; they need guidance,” says Scott Kollins, Chief Medical Officer, Aura. “Their phones are integral to their social lives and experiences, so simply keeping them off devices is not an option. Our job as parents is to help them develop healthier tech habits.”

Aura also emphasizes privacy and data security, employing encryption standards used in banking and military applications. Personal data is anonymized and retained only as necessary, with no sale of user information. The company upholds consumer rights, including the right to be forgotten.The rollout of these features will continue throughout the first half of 2025.