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News Article

Google Cloud to Manage, Analyze, Transform Healthcare Data

By Andrea Villar | Thu, 01/28/2021 - 18:21

You can watch the video of this presentation here.

In an increasingly digitized world, more and more data is generated every day. In the healthcare sector, this represents a huge opportunity, both for the public and private sector, as well as for patients. "This brings new opportunities like never before. We have seen how digitalization has been adopted in models such as telemedicine, the adoption of the electronic health record and even supply chains," said Igor Fermin, Digital Transformation Advisor of Healthcare & Life Sciences in Latin America at Google on Thursday, Jan. 28, during the first virtual edition of Mexico Health Summit.

“There have been many challenges but also many opportunities. Growing data volumes in healthcare, the most dynamic sector, are forcing many of the providers we work with to rethink their technology strategy, processes, resources and build new digital approaches," Fermin pointed out. Challenges around interoperability, access to IT resources and the critical need for security and privacy protections, however, “have made it difficult for many companies to translate data into meaningful improvements,” he added.

Data creation and collection have put pressure on many people and organizations within the healthcare system in Mexico and Latin America, Fermin explained. “This year will be a pivotal moment. The challenges and opportunities ahead are going to open the window to use data. This is the era where wearable devices are going to provide information about healthcare consumers like never before.”

The current global situation, Fermin explained, has created challenges in providing consistent healthcare and offering end-to-end solutions, such as data interoperability and technology infrastructure that seamlessly integrate data. The industry demands cost-saving methods for data management. "Google is on a mission to help the world organize information, make it more accessible and more useful,” he added. "That is why we are focusing our practices and partnerships on fostering sustainability of Big Data for businesses across different sectors, particularly in healthcare,” he said. 

Fermin noted that by organizing information and making it viable through technology, Google helps companies to have a more favorable impact on the ecosystem as a whole. “For years, the health sector has been a top priority for Alphabet (Google’s parent company). We have made it part of our mission to work with different organizations to expand access to quality care and have made investments to create solutions that deliver better healthcare outcomes,” said Fermin. 

Recently, Google has brought to market solutions that small, medium and large businesses can benefit from, Fermin continued. “We have other AI solutions that allow us to understand the social drivers of health, to understand how the social ecosystem of a patient impacts their health.” In addition, he noted, Google works hand-in-hand with experts "who understand the nuances of leading a digital transformation for healthcare providers, including doctors and researchers with deep knowledge of the sector.”

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Andrea Villar Andrea Villar Journalist and Industry Analyst