Juan Carlos Borgatta
Director General
View from the Top

Innovation, Digital Pushing Dental Health

Thu, 09/07/2017 - 11:40

Q: How does Borgatta’s app contribute to improving healthcare?

A: As with any medical specialization, orthodontics is influenced by technology and today diagnoses are largely supported by technological tools such as 3D images. Once the diagnoses are done, a treatment plan is developed and executed based on images and software. This eases the work of the physician and clearly shows the patient what the treatment will be and the results. The information can be illustrated with an interactive app. This is the future of orthodontics and 90 percent of what we do.

Q: What is Borgatta doing to raise awareness of the importance of dental health among patients?

A: As a company, we are not only a supplier of materials but we also focus on continuous education through courses, bringing scholars from different parts of Latin America, supporting local researchers and working with universities. We also advertise to patients to create awareness on how there is more to orthodontics than aesthetics. Borgatta wants to support both physicians and educational centers because this industry has the heaviest impact on most medical practices.

Q: What are the most signifianct dental trends?

A: The most common problems are related to poor dental hygiene and the subsequent problems. Issues related to prevention, which generally are mismanaged, especially in government programs, are also near the top of the list. The tendencies include diagnosing based on 3D images, shortening the treatments using latest generation tools and invisible dental correction. However, only a small percent of our business is based on prevention. In the pharma division for example, we develop fluorides that are used to make children’s dental enamel more resistant. 

Nemocast 3D is only one of several software applications developed by our partner NemoTec that we use, all deal with diagnoses and treatment planning. Nemotec software has helped develop this new business model and 35 percent of our platform is based on their technology.

Q: How important is innovation to the success of Borgatta’s business?

A: Companies that want to be profitable must stay upto-date or they will not remain in the market. Innovation must be in your DNA and focused on the customer’s needs. At Borgatta, we understand this and seek to develop simple and useful solutions for our clients.

Q: In the past you have stated that customers today have more information. How does this impact the industry?

A: It has both a good and an adverse impact. Good because they look for information and adverse because the information they obtain is not always correct. In this respect, the orthodontist plays an important role because he will be the first to provide the patient with professional advice.

Q: What role will Borgatta’s plant in Ixtapaluca play in the company’s growth plans?

A: We import all orthodontics products such as movement tools from different countries: the US, Japan, Korea and Brazil, among others. We produce radiography machines at international quality levels and export them. Recently, we received FDA approval to export to the US.

Q: What is the average time required to obtain a sanitary registration?

A: It depends on the class of the device. On average, a class II dental-device registration takes six months when all documents are on hand and a class III takes about nine months.

Q: What are the company’s priorities for 2017-2018?

A: We have an obligation to understand market tendencies and stay updated. We need to be able to offer our customers and the market whatever solutions are required to meet the latest trends.