Manuel Sánchez
Director General
Diphsa
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View from the Top

New Engagement Models for Businesses With Greater Value

Wed, 09/05/2018 - 12:04

Q: How does Diphsa’s comprehensive business model integration bring added value not only to customers but to suppliers and partners?

A: The vision of the company was redesigned with a more human purpose. Diphsa believes that the future commitment with collaborators, partners and the entire ecosystem should be oriented toward patients. New participation models must address the patient’s health problems.

At Diphsa, we are achieving this through a change in our business model to develop valuable relationships with our customers and partners. We are part of the transition to these new businesses models based on an environment of high competitiveness, globalization and dynamism. For companies like Diphsa it is necessary to start by knowing how to make a company generate value despite generational gaps.

We have learned that a multidisciplinary approach is necessary in the field of health to be able to face the challenges involved in medical, administrative, and financial decision-making processes. Also, this scope in health institutions helps to reinvent business models and offer a continuous added value for the patient. We are investing in key areas such as internal technology management and staff training. We believe that having a human capital with high development of leadership skills and emotional intelligence is necessary to create an environment that generates greater value.

Q: Why is Diphsa the best ally for Mexican hospitals that seek to contract hygiene engineering services?

A: Our philosophy of empathy and our new business model allow us to find solutions to the problems that hospitals have. We do not have standardized solutions because we offer personalized and specialized services for each of our clients. Diphsa focuses on long-term relationships with its customers, so hospitals can consider us reliable partners because we conduct our relationships beyond commercial matters; we care about our customers.

Q: Technology has become a differentiating factor for business. What role does technology play in the products and services Diphsa offers?

A: Diphsa is collaborating with labs to boost digital participation. Our recent change is opening the possibility of exploring unexploited opportunities through technological platforms to offer better services. Also, we are starting to develop an algorithm to analyze our database and carry out analytics and make more precise recommendations to our customers. Our first step is to collect data more efficiently to structure it better and generate data analytics that better support our services.

We begin all our professional relationships with empathy as this approach helps us to better understand the conditions, challenges and needs of our customers and partners to create personalized and focused solutions. At Diphsa, we are committed not just to selling our services but to solving the problems the client faces. The company is digitalizing its front office to improve diagnosis and sales services to hospitals through a mobile app that will be launched in 4Q18. We are moving our salesforce from a face-to-face model to a digital model to improve the quality of our services.

Q: How is the use of oxygen in the health industry evolving?

A: The oxygen industry is in transition toward a new vision of the self-generation model but if the health industry wants to achieve this successfully it will be necessary to offer better financing opportunities for hospitals. More customized financial solutions can increase the profitability of the institutions and ultimately boost economic performance of the sector. Mexico’s problem is not in the infrastructure of the hospitals, but in the lack of an adequate business model.