Guillermo González
Director General
Klöckner Pentaplast
/
View from the Top

Planning Packing Strategies Improves Cost Efficiency

By Miriam Bello | Fri, 07/31/2020 - 12:08

Q: What is Klöckner Pentaplast’s strongest area of sales in Mexico?

A: The company started as a PVC plastic materials manufacturer supplying the pharmaceutical industry and then diversified its packaging solutions to other sectors. Today, 60 percent of Klöckner Pentaplast sales in Mexico are to the pharmaceutical industry, meaning that it remains one of our strongest performers.

Q: How does Klöckner Pentaplast’s packaging solutions contribute to the cost-effectiveness of its pharmaceutical clients?

A: Normally, pharmaceutical laboratories bring their products to market wrapped in the most expensive material. After four or five years they start looking for alternatives to replace their packaging solutions, incurring a double expense. On one hand, they will have a surplus of packaging and on the other, they will need to undergo regulatory procedures with COFEPRIS. Klöckner Pentaplast supports its clients from the outset, anticipating what their packaging needs are and determining the best solutions to use. As a result, before going into the market, the client can plan their packaging costs and ensure that those are sustainable over time. Furthermore, this detailed planning guarantees the product will be released to the market more quickly.

Q: What innovations does Klöckner Pentaplast offer to its clients?

A: Previously, when a laboratory wanted to test a new material or process, it had to use its own production line, which meant waiting for the right opportunity to test the changes. Klöckner Pentaplast has research centers in Europe, Asia and Mexico where the client can test designs and equipment, and conduct production trials and reliability tests to ensure our packaging solutions are going to meet their needs. Our simulators use customer information to sample with 99 percent accuracy the packing solution and thus improve decision-making for pharmaceutical companies. For example, our Pentapharm BlisterPro XCEL services provide advanced pharmaceutical packaging and prototyping capabilities that, combined with ASAP Lab tests, help companies accelerate their product launch through increased accuracy in stability testing using the most cost-effective blister film.

Klöckner Pentaplast also developed the product Pentapharm kpVantage. This is a direct replacement for vinyl and designed for the existing packaging lines of our customers. They can change to this polyester based solution without changing a thing. On top of this, Pentapharm kpVantage is delivering a brilliant clarity, excellent seal ability and a full range of barrier protection. Not to forget the lower forming temperature, hence decreasing energy use and still increased line speed. With this new product we are following our mission towards the sustainable protection of everyday needs.

Q: What trends are impacting the packaging industry?

A: One of the main trends transforming our industry is the growing focus on sustainability. Klöckner Pentaplast is also transforming itself to reduce its environmental impact. We are a leader in sustainable rigid and flexible plastic solutions that improve lives, communities and health, while protecting the planet. Despite advances and changes in packaging, the main concern is that Mexico continues to lag behind in environmental awareness.

Q: How would the company characterize the present state of the pharmaceutical industry in Mexico?

A: The size of the market has not increased in recent years, but the number of players has grown, especially in the last year as the health sector opened up to foreign companies. Although most laboratories have not suggested that they have been impacted by this situation, it is clear that the main client of the pharmaceutical industry is the public sector. Today, as a result of the changes to the scheme for the purchase and sale of pharmaceutical products to the public sector, the authorities will only purchase from companies that match the price demanded by the government. If domestic suppliers cannot meet this demand, then tenders are made available abroad. Companies in the industry now need to look for new ways of doing business. As a global company, Klöckner Pentaplast has been inspired to innovate not only in materials but in additional services. The company supports pharmaceutical laboratories with new systems, products, supplies and guidance on how to launch their products faster into the market while ensuring greater cost-efficiency in their production with the appropriate packaging solutions.

Q: What are Klöckner Pentaplast’s plans in Mexico?

A: Given the market conditions, we want to work with more and more national laboratories, as well as to increase our participation in other industries, such as medical devices. The company also would like to improve its brand awareness in the Mexican market. One of Klöckner Pentaplast's strategies will be to focus on networking events across the country.

 

Klöckner Pentaplast is a global leader in rigid and flexible packaging and specialty film solutions, serving the pharmaceutical, medical devices, food, beverage and card markets, among others. In Mexico, 60 percent of the company’s clients are in the pharmaceutical industry

Miriam Bello Miriam Bello Journalist and Industry Analyst