Proprietary It Shines Light on Hospital DemographicsWed, 09/06/2017 - 16:18
Q: How are GHI’s sales divided between intelligence and consulting services? Which services are most in demand?
A: GHI has three business lines: its hospital demographics database, which is the world’s largest hospital database focused on Latin America and covers 14 countries and over 15,000 hospitals regionwide; assessing market size and share for medical devices and equipment in Mexico, Colombia, Brazil, Argentina, Chile and Peru, among others; and customized consulting assignments, the design and execution of consulting research specific to the needs of any client, including strategy definition, competitive intelligence, customer profiling and interviews with key opinion leaders. In 2017, the business was well-balanced between these three service lines and we expect this to continue in years to come.
Q: How does GHI handle the big data it gathers to develop market analyses and databases? How does it ensure data protection?
A: We have invested in creating proprietary IT systems and platforms to meet our unique data-gathering needs, which enables us to validate previously collected information as well as collecting new data points. Our systems also enable us to scale horizontally to other countries and regions, as well as expand vertically into other fields of application, such as laboratories and diagnostic centers. So far, we have not heard of any other company in Latin America with such robust, time-tested tools.
Q: How are hospitals adopting information technology infrastructure and what specifically is of interest?
A: Generally, hospital IT is a hot topic. Hospitals are increasingly interested in electronic medical records, system integration and the move toward digital equipment. Hospital adoption of such technology is growing from a small base, starting in the private sector. In the public sector, efforts are being made to standardize systems across the multiple institutions. Laboratories and diagnostic centers are also evolving. INEGI indicates there are over 13,000 laboratories and diagnostic centers, with Chopo and Laboratorio Médico Polanco being the largest.
Q: How can various levels of the healthcare sector help combat chronic disease in Mexico and Latin America?
A: We are no longer in the era of large infrastructure ownership. Contemporary economic models such as Uber, Airbnb, Instacart and Rappi demonstrate that specialization, sharing and collaboration are valued and sought by customers. The first step in generating efficiencies lies in the ability to measure actions in a standardized manner across systems. This means, for example, measuring the number of procedures conducted by hospitals with the same codes, preferably ICD-9 or -10. Only once this is accomplished will the various healthcare systems be able to communicate effectively and efficiently among themselves.
Q: What steps have been taken to prepare for the future burden of senior citizens in Mexico and Latin America?
A: Private institutions are the most active and dynamic in seizing such opportunities. Furthermore, medical device and equipment manufacturers continue to develop homecare solutions, giving the elderly the opportunity to receive care in their home and from their loved ones. Payers should soon recognize that such solutions help reduce the financial burden of care and present viable alternatives to improving their margins.
Q: Last year you said that investing in hospitals is not a solution to the burden of an aging population. What are the alternatives?
A: As it pertains to the aging population, we will see two major trends play out: expansion of private care facilities that focuses on enabling an aging population to maintain an active lifestyle and live with dignity. There is a growing interest in homecare solutions that enable the aging population to receive care within the comfort of their home surroundings. A third and underlying element will be the organic growth and expansion of laboratories and diagnostic centers.