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A Single Ecosystem to Address all Health Needs

Luis Chávez - Kuidis


Sofía Garduño By Sofía Garduño | Journalist & Industry Analyst - Tue, 01/31/2023 - 12:14

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Q: How has Kuidis evolved since its foundation and how did the pandemic impact its value proposition?

A: Kuidis was born as a platform for physiotherapy and nursing services. The platform was designed so doctors could recommend therapists to patients according to their location, as we identified that many do not complete their treatment due to transportation issues. In 2018, we saw an opportunity to start working with universities and doctors who had recently graduated but were pending their professional license. The pandemic affected alliances with universities but we are rebuilding these relationships. 

We later identified an opportunity to incorporate marketplaces, which was followed by the creation of Mundo Kuidis to perform and provide interviews on health topics. The incorporation of a laboratory platform followed. We are investing in new platforms, including one that uses AI to support Mexican immigrants in the US who do not have any type of social security, such as Medicare.

Q: What are the main challenges of offering all the services of a complete health ecosystem? 

A: In Mexico and Latin America, patients rarely use health apps because they are used to visiting a doctor’s office. While many think that apps will gradually become popular as more apps are launched, the COVID-19 pandemic showed that it is difficult for doctors to adapt to this new way of working. Those who were reluctant to use new technologies were left behind. We have allies who also offer telemedicine services and we promote these services because, for technologies to be leveraged, many actors need to collaborate. We are proudly part of Mexico’s healthtech association and we believe that there are many opportunities in this market. 

Q: Grupo Diagnóstico Aries (GDA) has said that Mexican consumers are not educated on the use of online platforms to schedule lab services. What is your experience with Kuidislab?

A: GDA is correct: people are not used to using digital platforms to schedule these services. Our app finds the laboratory that is closest to the user. We seek to incorporate as many labs as possible in major cities so customers can choose the most convenient one. GDA was our first partner and we later allied with Grupo Proa. We also offer many other benefits and discounts.

Q: What is the status of the Kuidis Coins program?

A: The program, which was born from our collaboration with universities, is under development. At the time, we realized that we were missing an opportunity because we could not work with students so we began to develop Kuidis Coins. This program grants points for referrals from family members, allowing students to earn Kuidis Coins that they can use to pay for things while in college. 

Q: What are some of the benefits that universities get from allying with Kuidis? 

A: Universities can access the platform to evaluate the job market for their graduates. All health professionals are evaluated when they provide care for patients but this assessment is not available to the public; it can only be viewed by universities. Working with universities also helps us because they promote us internally.

Q: What is the relevance of the Kuidis Day?

A: This program, which will take place in universities, aims to bring together all Kuidis allies and members to offer their health services or products at special prices. The show has been paused due to the COVID-19 pandemic but we hope it will return with more force. For example, at the Technological University of Mexico (UNITEC), the event could last up to three days. We do not charge for these events; We only take a percentage of sales

Q: How do you ensure the quality of the content that your academic allies share through Kuidislearning?

A: We have several reliable allies. For example, we work with a Spanish company that creates digital health courses and a Colombian group that generates content. We are in talks with Mayo Clinic to start working with them. Professors can also upload academic content and the university is in charge of approving it. In 2020, for example, a young psychologist registered to offer clinical psychology services but, despite having a professional license, he did not have the postgraduate degree that endorsed those services. Consequently, the university suspended his courses. This demonstrates the link that Kuidis offers between graduates and institutions.

Q: What are the main goals that Kuidis aims to achieve throughout 2023?

A: We want to launch a new AI-backed application to facilitate diagnosis. Providing medical care for Mexican migrants in the US will also be a priority. Migrants will also be offered the same discounts and will even be able to validate prescriptions issued in Mexico in the US. We will continue working with all other actors to continue offering the best services through our different platforms. We hope that when patients think about health, they think of Kuidis. 

Kuidis is a complete ecosystem that offers all types of health solutions. It brings together health services providers to boost their contributions through digital tools.

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