A Solution for Medical, Business InformationFri, 03/20/2020 - 15:27
Q: What goals did Osiris HealthTech Systems achieve in 2019?
A: Working with Wellmedic has been an enriching learning experience. One of our goals was to grow and create alliances, which we did. Now, we are working with Hospitaria in Monterrey on its multi-specialty clinic called Binaria Medica. Previously, the hospital had been working with a different platform that did not really meet their expectations.
The main change Hospitaria needed us to address was our electronic calendar software. We upgraded it and we launched a new platform called OMI Statistics that has a more administrative focus. It takes all the information collected by OMI and sends its recommendations to our clients to foster successful decision-making. We also worked with Conekta, offering our users easier payment methods to acquire our services. This collaboration was very important for us because the company does not always work with the health sector. We presented our case and adjusted to its parameters.
Q: What strategies have you implemented to remain competitive in this market?
A: We have kept our prices affordable, which gives us an advantage over our competition. While others may charge MX$2,000 (US$102) for complete assistance, we charge around MX$100 (US$5.1).
Another element that has been essential for our growth and that we are trying to highlight in the industry of health platforms is the importance of excelling in costumer support. Coping with their schedule was the key. It is always important to keep in mind that our main users are doctors, so time and flexibility are necessary to properly teach them how to use the platform. It was up to us to have the disposition and flexibility to adjust to their times. The feedback that we got from listening to their needs and concerns helped us to improve OMI. Within one month we managed to train around 30 doctors, which later translated to overall utilization of the platform, which is a win-win for the hospital and the company. The results benefit the hospital and our company identifies the areas of opportunity to continue upgrading the platform and growing in the market.
One of our biggest challenges and goals is to upgrade OMI to a point where we can include every file available in the hospital, not just clinical and business data. We are a platform of constant evolution focused on launching new modules based on what the client requires. One of our future projects is to create a digital platform that integrates as many departments as possible.
Q: Who has been OMI’s primary target and who else would you like to reach?
A: Right now, OMI has been 100 percent focused on the private sector. We are young company, so we focus only on small private hospitals at the moment. This helps us gain experience and improve our overall performance, while maintaining a high-quality platform. Costs are also important. Despite the general perception, the health sector is not rich. Big amounts of money move in the sector but companies do not keep all that money. Hospitals require equipment, infrastructure, supplies and platforms and those take up most of the earnings. There is also the maintenance of the hospital and staff payments. The income that hospitals receive does not necessarily translate to huge profits.
We also need to keep in mind that working for the health industry means that we are directly impacting people’s lives, so we should not seek to profit from it. When working with large health establishments like Wellmedic and Hospitaria, we pause the sales side to exclusively focus on achieving the best service we can in order to meet their needs.
Q: What are your expectations for OMI Statistics and how would you use the collected data?
A: We recently launched OMI Statistics. The idea of this platform emerged from doctors’ concerns related to electronic calendar assistance. Patients tend to cancel or to miss appointments on a regular basis. The new platform can predict the possibility of a patient making the appointment based on their clinical records. Knowing the rate of attendance can serve as an advantage for the hospital to avoid monetary and time losses.
OMI Statistics also compiles clinical data, which introduces many other possibilities. Predictions related to the most common diagnostics or the supplies that are going to be needed are incredibly valuable and can be an advantage to offer better services and to make better investments. However, the correct use of information is key. We are planning to offer our information to universities because we think this could contribute to the education of doctors. Having quick access to medical records can also help doctors to improve their productivity and discover new and rare cases on which they can work or do research.
We would love to offer the platform and our ideas to the government to help them see that this could benefit the sector in many ways. We could use the information to foster R&D, to contribute to better training of health workers and to facilitate a better coordination among hospitals to provide a better service for patients.