Paula Garavito
Director General
Keralty
/
View from the Top

Sustained Well-Being Through Primary Care Services

By Miriam Bello | Thu, 12/09/2021 - 07:49

Q: How does Keralty measure the success of its clinics in Mexico?

A: Primarily, we measure health outcomes among patients. We also consider a clinic’s response capacity, the client’s satisfaction with the service and the doctor’s engagement and satisfaction. We want the medical staff to feel comfortable working with us. In healthcare, the satisfaction of medical professionals cannot be taken for granted, so we promote open dialogue between our team and staff, helping them to easily adapt to Keralty’s clinics.

Q: What are your priorities when expanding Keralty’s clinics in terms of reach and medical specialties?

A: We have clinics in Mexico City, State of Mexico, Tijuana and Monterrey and before the end of 2021, we will inaugurate clinics in Puebla, Queretaro, Guadalajara and Hermosillo. We are closing 2021 with 15 clinics around the country. We are expanding to cities that have larger concentrations of people and later we will focus on smaller cities.

Following our integral health system approach, Keralty seeks to create a single health entity that will support patients through different stages of life. To achieve this model, we are constantly integrating new services. For example, we recently opened our first clinic offering odontology services and later we will expand this service to other clinics. Afterward, we will integrate other types of services.

We already offer mental health services, which was one of our priorities when opening the clinics. We are convinced that, if unattended, mental health will become one of the primary causes of death. The pandemic aggravated mental health issues and our services were available to respond to them.

Q: Keralty has successfully integrated electronic clinical records (ECR). What other tools will the company integrate in the short term?

A: Technology in healthcare is essential. To measure health outcomes after treatment, we need robust tech systems, which will also help us build stronger, more responsive health systems. Technology allows providers to be closer to patients through telemedicine consultations. To date, Keralty has carried out over 60,000 telemedicine consultations and established digital communication channels to support patients during the pandemic.

Keralty is always open to integrating new technology into its service portfolio. We are exploring innovative support tools to strengthen our services.

Q: How does Keralty highlight the importance of prevention?

A: Spreading awareness of prevention is a global challenge. Over time, we have noticed that people do not really understand prevention and its importance for a healthier future. This drove us to invest significantly in education within communities. Keralty mobilizes its teams to explain the benefits of our prevention services and ensure close, personalized communication.

Adults and young adults are our main users and we are working to educate and strengthen our communication channels among adolescents and children. These are the groups that would benefit the most from the early implementation of prevention strategies.

Q: How is Keralty addressing diseases such as diabetes or cancer through its collaboration with CMH?

A: AXA’s new integral care program is the first to add preventive services to major expenses policies, demonstrating that large hospital chains do understand the value of prevention. AXA/Keralty required an ally to boost its regular major expenses policies and CMH was the ideal partner.

In addition to our own clinics, we always ensure that we have a solid network of health providers for the integral provision of healthcare services. Providing appropriate care requires multiple diagnoses, laboratory or surgery services so alliances with other actors is fundamental.

 

Keralty, formerly Organización Sanitas Internacional, provides a comprehensive model of care focused on patient health and well-being. The company operates as Grupo Centauro in Mexico in alliance with AXA Seguros.

Miriam Bello Miriam Bello Journalist and Industry Analyst