YouTube Health Enhances Patient Journey in Mexico
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YouTube Health Enhances Patient Journey in Mexico

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Sofía Garduño By Sofía Garduño | Journalist & Industry Analyst - Fri, 04/21/2023 - 10:47

In an effort to offer dependable health information to its users, YouTube Health has released new updates in Mexico. Given its immense user base of over 2 billion regular users, YouTube is in a unique position to play a significant role in the patient journey by providing trustworthy health information to its broad audience.

“Flyers and billboards are no longer effective ways to reach people. Nowadays, we need to reach people in ways that are part of their regular life,” says Garth Graham, Director and Global Head of Healthcare and Public Health, YouTube. He emphasizes the importance of accessible and reliable health information, explaining that a healthy journey often begins when people become concerned about something related to their health. This could be as simple as having pain and looking up information online to guide their next steps.

The new updates on the YouTube Health platform are part of YouTube's efforts to leverage the power of the internet to help people find trustworthy sources of public health information. To achieve this, YouTube has partnered with various health institutions to provide reliable and certified health content. The content from these institutions will be tagged for easy identification of the source and covered topics. 

Moreover, YouTube Health enables users to search for specific health conditions and receive a display of content from recognized organizations, such as the National Academy of Medicine and the World Health Organization. Beginning April 20, 2023, independent healthcare professionals can apply to join the video shelf by certifying their licenses and following recommended healthcare information sharing practices. 

The platform has also prioritized mental health. YouTube Health is planning to support Mexicans by connecting them with a lifeline when they search for terms like anxiety, depression, self-harm or suicide. “Mental Health is a major priority for this platform and for us,” Graham tells MBN. “We have been partnering with mental health organizations across the world.” 

The platform has focused on tackling eating disorders and will update its policies and guidelines to restrict content that promotes such behavior. Instead, the platform will offer crisis support and resources in videos discussing eating disorders. “We have worked extensively on addressing eating disorders to enable us to implement this policy on a global level. In Argentina, we had a strategic partner who was able to contribute to global policy. It is important for us to assist individuals in need, not only in physical health but also in mental health, which is becoming an increasingly significant priority in our daily lives,” says Isaac Ochoa, Strategic Partner Manager, YouTube Health Latin America, to MBN. 

YouTube is available in over 100 different countries, with localized versions of the platform in over 80 different languages. This is a testament to how global and widespread YouTube has become. Furthermore, the platform sees over 500 hours of video uploaded every day, explains Graham. 

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