Israel Fortis
Director General
GreenBlue
/
View from the Top

Awareness, Liquidity Obstacles for Sustainability

Wed, 11/01/2017 - 11:52

Q: In which subsectors has GreenBlue seen the most opportunity for growth?

A: Even though most new buildings in the commercial market begin with the target of obtaining LEED certifications, many developers give up on the process because of the bigger investment high-efficiency solutions require. However, this is not the case in the industrial market, which needs to reduce production costs year after year. This leads decision-makers to seek high-tech solutions not only because of sustainability but also because they know that these will allow them to maintain very competitive costs in the mid to long term. Thus, we have found greater opportunities in the industrial market for implementing high-tech systems. In commercial buildings, we find better opportunities in the leasing subsector where the investor manages the building. IThe savings generated from a high-tech solution represent a cost benefit for investors.

Q: How could buildings become more efficient and eco- friendly?

A: Companies mainly face two problems when talking about new technologies: knowledge and liquidity. In terms of knowledge, even today there are many companies with little awareness of the new solutions that are available and that have already proven to be reliable. There are also a great number of tech contractors with low-tech profiles that offer “miracle” solutions. These only generate more confusion among customers who do not have a proper engineering background. In terms of liquidity, companies want to move in a new direction and become more sustainable because of the social importance and financial benefits this involves. At this point it is difficult to understand why many key decision-makers fail to implement efficient solutions in their projects. The answer is simple: liquidity. Most of our customers understand the ROI of the new solutions we provide but many also have concerns about the liquidity needed to implement them. According to Schneider Electric, a commercial building emits on average 7.2 tons of CO2 a day and approximately 70 percent of energy consumption in buildings comes from lighting, ventilation and air conditioning. The order of energy-consumption impact in buildings is approximately 60 percent HVAC systems and 15-20 percent lighting, while 20 percent is allocated to other systems, such as escalators, elevators and plug devices.