Arturo Gómez
CEO
Solet Soluciones Eléctricas y Tecnológicos
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Insight

Complete Solutions for Satisfied Customers

Tue, 11/01/2016 - 10:29

In a world where innovation seems to travel at the speed of light, keeping up can be a challenge. Customers expect results yesterday and their suppliers face growing pressure to be faster and better. “Staying up to date with everchanging technological trends is our biggest challenge,” says Arturo Gómez, CEO of Solet Soluciones Eléctricas y Tecnológicas, which provides complete telecoms solutions. The country’s Telecommunication Reform is opening up the sector to competition. According to data from the Ministry of Communications and Transport (SCT), private investment in the telecommunications sector exceeded US$10 billion in the first three years after the reform.

As competition broadens, businesses must adjust and Gómez says companies like Solet have the capabilities to rise to the challenge. He cites the example of Huawei, which asked Solet to redesign its engineering system to include its new technology in its telecommunications design. “To satisfy clients, we have to be able to meet this type of benchmark,” he says.

Solet acts as an industry one-stop shop, manufacturing everything from telecommunications towers to antennae accessories. It has a plant in Morelia and another under construction in Queretaro, which will be ready in late November 2016. Its wide range of products include radars for residential use to help control speeding residents and avoid accidents. It even sells the tools it uses to build towers. “Clients appreciate our support along the entire project cycle. We help them in each part of the construction process, and adapt our services to their needs and vision,” he says.

Besides Huawei, the company works with CFE, Telmex, PEMEX and AT&T, among other private companies. Gómez says the more companies that enter the market the better it is for Solet. “Our projects involve a middleman or occur through direct contact,” says Gómez. “We manufacture for a wide variety of industries throughout Mexico and we are even collaborating on a wind park in Zacatecas. All businesses need to have a telecommunications system, which means new businesses increase demand.”

Companies also have to grow internally to expand their reach. Solet’s flagship project is its work with Goldcorp, for which it is helping the mining operator install telecommunications, lighting rods and an overall security system. Gómez says the project has taken Solet to another level. To expand its services to mining companies, the company invested in certifications, evaluations and special licenses. “We are willing to carry out this type of expenditure to grow,” he says. “Mining companies tend to operate in extremely isolated regions and they are the ones that need telecommunications services the most. Initiating a relationship with a mining company is one of our biggest achievements.”

On the public sector side, Solet has worked with PEMEX, CFE, IMSS and SEDENA. It is in charge of the communication towers for the New Mexico City International Airport (NAICM) and government projects like “Connecting Mexico,” which brings internet to the low-income population. “This has been very satisfying. It has been our opportunity to help the community,” says Gómez. Sustainability is another area where Solet sees potential for the telecoms market. It manages renewable energy through LED technology and solar cells. Adopting sustainable technology can minimize energy consumption and lead to cost reductions. It also helps companies become socially responsible, says Gómez.

Solet knows it may eventually need partners and is interested in alliances but first wants to finish its Queretaro plant to increase its production capacity. “We are interested in long-term alliances and we decided to build another plant to make sure we can meet this type of service demand,” says Gómez.

As the industry evolves, so too will Solet, says Gómez. The company would like to deepen its involvement with the government and is also looking to expand its exports, which now only target some countries in South America. “We are strengthening our inventory control to be able to take this next step,” Gómez says. “In the future we would like to export, but are not in a rush to do so. We are taking it step by step.”