Diversifying Mobility Options in MexicoWed, 11/01/2017 - 15:26
Q: What are the main challenges of implementing bikesharing systems in cities?
A: Our biggest challenge is making sure that the cities we enter have incorporated the idea of a public bicycle system into their transportation blueprint, ensuring funding, leadership and commitment. Since bike sharing systems require the creation of norms and bicycle pathways, the impact of the systems is wider than bicycles alone. The issue is that most cities do not have an agency to manage non-motorized mobility. The increasing use of bicycles is pushing the public sector to change its paradigms. It is important to have a clear business model.
Q: What role should the public sector have in promoting the use of bicycles within cities?
A: Authorities need to embrace non-motorized transportation systems in the short and long term. Jalisco is an excellent example of efficient governance. The government made it clear to pedestrians, cyclists, motorist and public transportation users that budgets should be re-oriented to develop public transport and prioritize more efficient transport methods. This contributed to the funding of the MIBICI bikeshare system. Today, the system is politically supported and reached 3 million trips in September 2017. Our company is based on the concept of social co-creation. We do not impose systems without community consultations.