Arius Zúñiga
National Association of Manufacturers of Paints and Inks (Anafapyt)
Expert Contributor

Expo LACS 2021 Makes the Leap Toward Digitization

By Arius Zúñiga Lara | Thu, 05/27/2021 - 13:04

The COVID-19 pandemic forced us to adopt disruptive innovation and propose new schemes to continue operating. Many of the activities that previously developed naturally, still cannot be carried out.

Such is the case of face-to-face events such as the Latin American Coatings Show (LACS), which in the current circumstances still pose a considerable risk, given the possibility of contagion by the SARS-CoV-2 virus.

The latest edition of LACS, the flagship supplier exhibition for paint and coating manufacturers in Latin America, which lasts three days and takes place every two years, attracted a record 5,400 business and networking participants. Throughout an exhibition area of ​​7,425 square meters, attendees were able to learn about the advances in products, raw materials, equipment for processes and tests, as well as packaging material. The event also included a program with 100 technical-commercial sessions with the sponsors and exhibitors.

LACS has positioned itself as a prestigious meet-up by becoming an ideal international platform for companies to generate networking and business opportunities, as it allows them to expand the visibility of their brands.

However, the new normal has led the National Association of Manufacturers of Paints and Inks (Anafapyt) to reinvent itself and find new ways to publicize the industry’s activities.

No one could have imagined that the LACS expo would take place virtually, but that is now a reality. Today, we are fine-tuning all the details to celebrate this event, which will be held on July 14 and 15, while safeguarding the health and safety of all attendees.

This also represents an opportunity for the sector to stay up to date on all the technical and commercial innovations that have been taking place since the last edition. Migration to digital platforms is an effective alternative that allows Anafapyt to continue with its efforts to promote representativeness, in addition to being at the vanguard, remaining technologically developed and adapting to the changes that the environment demands.

The virtual edition will allow visitors to follow the event from anywhere in the world and choose from among the 25 available sessions, in addition to attending the panel on sustainability, featuring high-level speakers.

They will also be able to navigate around the exhibition floor, which will have 50 stands with prestigious brands, both national and international, and interact with managers in real time. The event will be totally free for participants from Mexico, Brazil, Argentina, Colombia, Ecuador and Uruguay, among many other countries in the region. They will only need to register on the website.

Post-COVID Era

This year, the central theme will revolve around the post-COVID era, for which various specialists will discuss the lessons learned after the onset of the pandemic, as well as the confinement measures, social distancing and the actions undertaken by this industry to assist in aspects related to technology, sustainability, while also offering their perspectives on the new normal.

This event will provide visibility for the Mexican sector of paints, inks and coatings, which currently produces 967.8 million liters each year, reports a per capita consumption of 9.08 liters, exports US$126.3 million and imports US$749 million, in addition to employing 12,250 people in 213 formal industries. It also generates annual sales of MX$68.473 billion (US$3.43 billion) and participates with 7.4 percent of chemical industry GDP.

By segments, the estimated consumption of architectural paintings is 716,139 liters, with a consumption value of MX$21.945 billion and an average price per liter of MX$30.64 pesos.

As for special purpose paints, this segment accounts for a consumption of 134.71 million liters, with an estimated value of MX$13.518 billion. The national consumption in volume of paints for original manufactures is 217,918 million liters, with an estimated value of MX$24.891 billion, while ink companies have a total production of 76,000 tons.

These are just a few of the figures that demonstrate the great importance of this sector, all that it contributes to the economy and what LACS means. So, let's enjoy the first virtual edition, with a view to making future events innovative, and let's also embrace the possibility of coming together again, which is looming closer and closer.

Photo by:   Arius Zuñiga