Octavio Ochoa
CEO of Aceros Metalli
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Insight

Flexibility Opens Resources To SMEs

Mon, 11/05/2018 - 16:18

Aceros Metalli started in 2016 with the vision of becoming a specialized marketer for Deacero’s products. Today, the company has diversified into other brands but all its products are either structural profiles, flats or tubular. “The first month we sold six tons. Today we exceeded 300t/m and have 185 customers,” says Octavio Ochoa, CEO of Aceros Metalli. Based in Monterrey, the city remains an active location for small to-midsize steel marketers. “Every avenue holds the potential for clients, from vehicle component manufacturers to blacksmiths,” Ochoa says. Aceros Metalli also has customers in Tampico, Zacatecas, Toluca, Saltillo, Aguascalientes and Chihuahua.
In the first two years of its operation, the company had 14 employers, three vendors and several trucks. But Ochoa says that the ultimate measurement of its expansion is stock. “We started with 60 tons and today we have more than 700 tons in inventory. We expect to have more than 1,500 tons by 2020, considering that we invoice around 30 percent of our total inventory,” he says. Despite the company’s quick evolution, its main market niche remains SMEs. “A big marketer has a minimum purchase of three tons. With us, clients can buy whatever amount they need,” Ochoa says.
Part of the company’s expansion includes diversification. To this end, it has launched a fencing division, Cercos Metalli. “We are bidding for several projects,” says Ochoa. The division has already completed fencing projects for several parks in Monterrey, including the Rufino Tamayo park with GM Capital.