How to Build Culture in a Hybrid Workplace
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How to Build Culture in a Hybrid Workplace

Photo by:   Alvaro Villar
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By Álvaro Villar - WeWork
General Manager


Company culture is one of those things we don't discuss much but is paramount for a company to thrive. A global reference of a company that has built a strong culture is Google, widely famous for its efforts to foster a specific culture through its work environment, which is basically a playground for adults where people can literally immerse themselves in the culture.

While we may have neither the desire nor the capacity to imitate Google’s main office complex, we should give serious thought to how our people feel when they are working, whether that’s in our office premises or a remote site.

Even though normalcy as we once knew it will never return to the workplace, the fact is that the worst part of this crisis may be well behind us, leaving businesses, and especially HR professionals, with the task of figuring out what company culture is going to look like in a hybrid world. A recent study commissioned by Microsoft confirmed that “while maintaining productivity hasn’t been an issue with remote working, a strain on team culture seems to be hampering innovation,” among many other things.

In a hybrid world, human connections are vital to our mental health, our feeling of inclusion and a company's ability to maintain culture and engagement. As we move toward a new normal, being intentional about how, where, and when we work will be more relevant than ever to maintain and strengthen our company culture.

During the crisis, we’ve all experienced incredible amounts of anxiety and loss. Among other things, we’ve lost the ability to connect with friends and family in meaningful ways. Working from home has brought us tremendous opportunities to engage with others and keep up the good work, but that's just one piece of the puzzle. This blended experience from working and living in a virtual world has taught us that we can be much more flexible in the way we think about work; we don’t need to gather together every day to be productive, but we can also see very clearly that working virtually will never replace the experience of gathering together, brainstorming and deeply connecting with one another.

So, the question is how can we build and maintain culture in a hybrid workplace? The answer can be very simple, or extremely complicated. Our conversations about the future of work should be around people, how we prioritize their health and safety, how we build on their wellness and how we can provide a safe and flexible workplace that fosters productivity, engagement and general well-being.

At this point in history, leaders have a tremendous opportunity to fashion a hybrid model that best fits their companies; however, interactions between leaders and their teams will be essential to maintain a unified culture that thrives through the transition. These are some actions that leaders can take to facilitate culture and connection in a hybrid workplace:

As leaders we should be more inspirational and less hierarchical.

Companies thrive and grow through a sense of belonging and shared purpose that could easily fade away when employees don't feel equally treated. When working with hybrid teams, it’s important that every member feels represented. One of the research studies we conducted last year showed that 80% of millennials and centennials feel less connected to their peers and leaders since working from home, which means remote teams could have a hard time connecting and engaging in the same way as face-to-face teams. To avoid this, leaders must rely on more inspirational forms of leadership that compensate for the lack of social encounters and face-to-face interactions.

Foster informal interactions with your team.

Virtual meetings are great, but let’s face it, they will never replace the spontaneous encounters and the meaningful conversations in the hall over a cup of coffee. These informal and unexpected meetings provide a starting point for deep and strategic relationships in which people collaborate, exchange ideas, and strengthen social networks of tremendous value for the future of any professional. These types of interactions don’t happen as naturally in a virtual environment; leaders need to be intentional and generate new approaches to create them as people continue to work on and off-site.

Be crystal clear with your expectations as a leader.

As we continue to transition to a “new normal,” we’re learning new things every day and discovering what works for us and what doesn’t. In light of this uncertainty, we need to set crystal-clear expectations and provide certainty to our teams. As leaders, it’s our responsibility to unfold this world of new hybrid possibilities, setting the rules from the start and communicating effectively what is expected of each individual regardless of their work model.

Seize the moment and embrace innovation in the workplace.

From my point of view, there’s never been a better time to transform our way of working, challenge the status quo and innovate in the workplace. This is the time to implement changes that benefit the whole organization in terms of productivity, creativity and well-being. Approached in the right way, a hybrid workplace that allows employees to decide where, how and when they work can help us make the most of our talent wherever they are, while lowering our costs and generating a positive impact.

While protecting our company culture through this crisis and beyond can be one of the biggest challenges facing the post-pandemic world, it’s up to us to turn those challenges into great opportunities for the future.

Photo by:   Alvaro Villar

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