Expert Contributor

Spaces That Bet on the Human Factor

By Pedro Azcue | Wed, 08/24/2022 - 16:00

After two years of a pandemic that has revolutionized all aspects of daily life, in this second half of 2022, the global trend is doubtlessly focused on developing strategies oriented toward providing greater holistic benefits to individuals as well as corporations; that is, strengthening the human factor to achieve better results on a corporate level.

In the seventh volume of our report, the post-pandemic tendency identifies key points that could cause your work commitment to the firm representing your company to increase in the medium and long terms. Alternately, these points could simply discourage your associates from, to put it colloquially, flying your company flag.

For the corporate real estate sector, the topic is not an unfamiliar one. It concerns a series of actions that are already being implemented throughout the world and which aim to provide spaces with certain aspects that, together, prioritize the holistic well-being of those who share the space, strengthening both individual and collective results.

Ten principal tendencies have been identified globally. They pertain to the corporate real estate sector, where we find aspects that span from favoring hybrid work models, implementing dynamics that enable shared spaces, and the flexible future (which procures more interactions that would transform the workspace) to implementing actions that contribute to equality and diversity, technological intelligence for interiors as well as exteriors, and the prioritization of urban transformation as a decisive factor in the spaces on offer, among others.

The concept of a Prosperous Workforce refers to the possibilities for spaces to procure the employees’ holistic well-being, that is, both physical and emotional health; actions that procure diversity and inclusion; sustainability programs related to the immediate environment as well as to the planet in general, and learning and professional development opportunities. All of this is focused on prioritizing individual well-being but it aims to strengthen personal performance and, without a doubt, to increase the company’s productivity.

Another tendency that has been identified on a global scale is that of the Regenerative Workspace, which are workplaces that, in order to encourage a more efficient performance from employees, offer options that strengthen their health and well-being in a holistic way through gyms, group classes, medical attention or relaxation spaces on site, as well as healthy food and outdoor areas. Even companies’ own personnel believe that if these three elements alone were adopted in their workspaces, they would contribute to an improved performance.

This trend, in 2022, shows that a significant number of corporations are focused on searching for spaces that contribute to the holistic well-being of those who occupy them, simultaneously caring for and respecting the immediate surroundings and the environment and in so doing, strengthening the sense of company culture and belonging. However, only a small percentage of these corporations already have a plan of action that establishes, in a precise way, the strategies necessary to achieve it. Most companies are still in the process of determining the real estate strategies that will enable them to meet their goals. Some of them are in the process of implementing their plan of action. Without a doubt, there are also a few that do not yet possess the adequate information to begin to focus on these necessities.

One of the most pronounced trends, not only in the real estate industry, but throughout different commercial relationships, are Association Ecosystems, a reference to the different alliances between sectors that seek to achieve common goals. Association Ecosystems foster innovation and collaboration for the common good. Even several companies considered leaders prefer to procure associations with innovative companies as one of their major areas of investment to create solutions together. Besides, such associations are the best strategy to stay on the vanguard in a changing commercial environment.

As for the environmental aspect, considering that buildings emit between 60 and 70 percent of greenhouse gases, most users believe creating associations between cities, investors, and users, to be fundamental in terms of propelling the decarbonization agenda forward.

With all these trends seeking to transform spaces by taking into account greater holistic benefits for their users in order to achieve improved corporate productivity, and, at the same time, foster sustainability and constant technological innovation, we will keep seeing a rapid evolution of the necessities of the real estate segment focused on the corporate and business sectors.

Photo by:   Pedro Azcue