Alberto Limón
Founding Partner at Consulta
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View from the Top

Valuable Projects on Time, Cost and Quality

Thu, 11/01/2018 - 10:17

Q: How do you add value to real estate projects and differentiate yourselves from other project management agencies?
A: Real estate developers have an intuitive instinct regarding which projects to pursue but the need to professionalize developments led to the creation of the construction manager. Nuevo Leon pioneered project management in Mexico, which goes beyond directing the construction project to a holistic management approach. Consulta addresses the need to have the architectural master plan completed on time, within budget and of a high quality. We understand that project management starts with conceptualizing the best use of a property and ends by satisfying the customer’s needs with a value proposition. Value can be tangible, such as profits for investors, and intangible, such as something that is valuable to society. We develop unique projects that are useful to society, in harmony with the environment, convenient for the end user and profitable for investors. Our mission is to translate good ideas into cost-effective and sustainable developments.
Q: What is your forecast for Mexico’s real estate market in the next five years?
A: Many cities are inside a real estate bubble about to explode. Queretaro had a significant inflow of people leaving Mexico City in search of a higher quality of life. But transport solutions, such as the Toluca Interurban Train, and the rehabilitation of secondary cities like Puebla are turning this migratory trend upside down as there is more variety and Queretaro is no longer the main destination. Developers are building for a demand that is no longer growing exponentially. In the case of Mexico City, it has an endless real estate market, diversified with vertical and mixed-use projects. Merida has an overwhelmed market with more commercial area than Guadalajara but a fifth of the population. It is a beautiful and safe city, but it needs more people. I think industrial development could help by generating more jobs. Nuevo Leon has huge industrial potential, while its commercial sector is saturated in municipalities such as San Pedro Garza Garcia. But the state remains attractive due to its population density and high concentration of middle-class residents, such as in the San Nicolas municipality.
Overall, Mexico lacks balance between industrial, commercial and residential real estate developments. The private sector should play a more active role to achieve a long-term urban planning that enables the organic growth of the sector. Trade associations and professional chambers can contribute to a more integrated development, for example, through government lobbying.
Q: Who are your main clients and what are the firm’s most emblematic projects at the moment?
A: We have interesting projects in Queretaro, such as overseeing the urban planning of La Porta, a 17-tower project developed by Investti. We are also collaborating with Investti on an industrial development called La Nora, among other projects. We are working on a residential project within a vineyard called Puerta De Lobo in El Marques, a municipality that hopes to become the new stop along Queretaro’s wine and cheese route. We have several projects, mainly for commercial centers in Yucatan and the southeast. We are also working on a 10ha mixed-use development in Tulum, Quintana Roo.
In Nuevo Leon, we are collaborating with Grupo Inmobiliario Monterrey (GIM) to develop Torre Insignia. The project should be finished over the next four years and at a height of 330m, it will be the highest tower in Latin America. We are also working with GIM on the project planning and construction management of a convention center above the Main Entrance and Fashion Drive malls in San Pedro Garza. We are excited about this project as it will incorporate cutting-edge technology and be versatile enough to host concerts, galas and other entertainment activities in the top business municipality of the state. Show Center will be finished by November 2018, hosting 240 events per year.